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  • The Final Online Marketing Video!
    By LOLab on June 23, 2009 | No Comments  Comments

    So tomorrow we begin the 5 days of free online marketing instruction and website building for loan officers. Those of you who got in before the doors closed, congrats! In the meantime, we just posted our latest video regarding online mortgage marketing.

    This one really clears things up quite a bit. Considering self-generating your own leads? Here’s what you need to know…. No punches pulled:

    Online Mortgage Marketing Video - Click Here

  • Twitter, Facebook, MySpace… Oh My!
    By LOLab on June 17, 2009 | 1 Comment1 Comment  Comments

    You can’t walk 3 feet these days without hearing something about 1 of the major social networks out there! But the question remains… Should loan officers being using these tools? Are they money makers, or time wasters?

    Day 3 of The Loan Officer Project tackles this topic. As usual, we decided to over-deliver and provide a downloadable guide to accompany the free video. If you haven’t watched the vid yet, here it is:

    Watch Mortgage Marketing With Social Media Video Now

    Don’t forget to download the guide - There’s 1 very important point included that no loan officer should miss.

    CW - Loan Officer Marketing Lab

  • Day 2 - Pre-launch: Instant Realtor Respect
    By LOLab on June 16, 2009 | No Comments  Comments

    Day 2 is already here of The Loan Officer Project pre-launch training series. Today, we talk about how to get near - instant respect from high perming real estate agents. Heck, I even give you the exact script I used, a sample of the newsletter I delivered which had realtors calling ME back, and a few other juicy tid-bits. Go check it out:Loan Mortgage Marketing Day 2

    Enjoy - Hope you’re having a great week!

  • Day 1 of Pre-Launch: Mortgage Marketing Grenades!
    By LOLab on June 15, 2009 | No Comments  Comments

    Ok, it’s finally day 1 of the pre-launch of The loan Officer Prokect, and we’re already talking about grenades! Ok, so we’re having a little bit of fun sure, but these are some serious topics we’re covering, and we’ve posted a new video, and 3 page guide to download from the site. Go check it out:

    Loan Officer Marketing Lab Blog - Click Here

    I’ll be posting updates of all the activity whenever possible. If you haven’t registered yet to get the updates via email, you can do so in the right sidebar form on this blog. Do it now so you don’t miss out on getting in for FREE come next week!

    CW -

  • Free Mortgage Marketing - Coming Soon… Details Tomorrow!
    By LOLab on June 14, 2009 | No Comments  Comments

    For those that can’t wait for the BIG NEWS surrounding The Loan Officer Project, fill in the form below to get more details. I promise you, this is going to be the most exciting FREE Mortgage Marketing Event all year!

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  • A Bold Video For Loan Officers
    By LOLab on May 27, 2009 | 2 Comments2 Comments  Comments

    Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!

    Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

    Watch Video Now — It’s intense! Pay close attention to the 7 - 10 minute mark!

  • Loan Officers Stay In Touch
    By Stefan on May 8, 2009 | 2 Comments2 Comments  Comments

    As you can tell I have been a bit eratic in posting here of late. Let me come clean. I am kind of moving on. Not from Chad! He and I will continue to collaborate on projects. No I am moving onward in my career and expanding my focus to small business at large. Since 2005 I have trained, spoken and consulted to the mortgage industry. From 200o-2005 I had the most profitable years of my life as a Mortgage Broker. I am proud of the people I worked with (for the most part very few scumbags) and proud that my start as a speaker, trainer and soon to be author was in the mortgage lending industry. But I am also proud that my voice is reaching a wider audience and my lifes work will affect small business people both in and out of the real estate industry. So thank you. 

    Now you’re in small business, right? So, hopefully I will still be working on things that you are interested in. But let’s be honest, there are only a certain amount of hours in the day that one can blog, and develop content and so on. So I will leave Loan Officer Unleashed in the capable hands of Chad Weber who continues to make success stories out of loan officers. Even in this very market! 

    You’re always invited to join the conversation or start one at my blog http://www.SellingItLikeItIs.net and stay tuned for my new show Selling It Like It Is with Stefan Lubinski on the Small Biz America Network http://www.smallbizamerica.com

    And I will also (as I suspect Chad will to) be a frequent guest on Chip Cummings latest marketing site, The Underground Marketing Network (for shady guys like us) http://www.undergroundmarketingnetwork.com which is free to join at the basic level. 

    My goal is simple: To help small business people get known, liked and trusted, so more people can buy their products. Because as my friend and mentor Jeffrey Gitomer (http://www.buygitomer.com) says “People don’t like to be sold, but they love to buy!” - and he is right!

    Thanks for putting up with me here, and I hope you stay in touch!

  • Online Mortgage Marketing Replay
    By LOLab on May 6, 2009 | No Comments  Comments

    Hello there,

    Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions - showed you were paying attention)

    Anyhow, here’s the audio recording:

    Dial - (712) 432-1088
    Enter Access Code - 783319#

    I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

    CW -

  • Online Mortgage Marketing - Watch This Video!
    By LOLab on April 27, 2009 | No Comments  Comments

    For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!

    One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!

  • Hey Chad! Where the HECK You Been?
    By LOLab on April 23, 2009 | 1 Comment1 Comment  Comments

    Sorry for the absence on the blog scene! I’ve been ankle, knee, and then waist deep in setting up the new Loan Officer 2.0 Online Marketing Modules! It’s been an absolute blast for me! Nothing is more exciting for me than to see loan officers grow their business in such a short period of time.

    (Had a few close loans in their first 30 days using this new module)

    If you’re wondering what the heck Loan Officer 2.0 is, then here’s a link I’d like you to checkout: www.loanofficermarketinglab.com/mortgagemarketing — This powerful module is full of videos, step by step instruction, and everything you need to get your business online, and start taking advantage of the tens of thousands of people searching for each month.

    Check it out!

    CW -

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