Archive for December, 2008

Mortgage Leads Generation – Using the Internet

Posted in: Lead Generation

First off, I want to wish you all happy holidays! I hope you’ve enjoyed your time off, and the opportunity to spend time with loved ones. Now, with that said, we have some serious chatting to do right now. What are you doing about the web? The internet is easily one of the most powerful mortgage leads generation tools around, yet most originators don’t have a clue what to do about it. Why does this matter? Have a look at these stats:

United States Population – 337,000,000 (estimated)

United States  Internet Users – 248,000,000 (estimated)

This means that 73.6% of this country now use the internet!

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Mortgage Marketing Ideas – Need a kick-start?

Posted in: Lead Generation, Marketing Tips, Mortgage Direct Marketing

Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago:

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I’m Selling It Like It Is

Posted in: Marketing Tips
Learn and Earn!

Learn and Earn!

I am happy to announce that I am finally walking the talk. Here I am on teleseminars, webinars and seminars teaching real estate professionals about all they need to know about Web 2.0 tools and strategies, and I still had a very much web 1.0 site (www.stefanlubinski/mac).

This weekend I re-launched my home page and launched my own blog Selling It Like It Is so I am no longer telling people “Do as I say, not as I do”. The holiday slow down allows for a little more time to focus on projects like these, that we are always meaning to take care of, but find it tough to carve out the time. What could you be doing during the holiday slow down most of us experience to make your business in 09 better?

I hope you’ll pop by for a visit!

Happy Holidays,

Stefan Lubinski

Mortgage Direct Marketing – If I were you…

Posted in: Mortgage Direct Marketing

Mortgage Direct Marketing

I get this question an awful lot… “If you were me, what would you do to jumpstart your paycheck?” It’s a fair question as I can see where many of these loan officers are coming from. Just look at how much the market has changed.

The inherent problem in answering a question such as this one though, is I am not you. I have no clue how hard you work, if you will stick with it, what you are, or are not willing to do etc… There’s many variables involved here.

HOWEVER, let’s make a few sweeping assumptions to better allow me to answer this question. I’m going to assume that you work hard, I’m going to assume that you are telling me the truth when you say “I’ve tried everything” and I’m going to assume you’re actually working when you’re in the office, instead of emailing, and surfing the web… (Haha – You knew I couldn’t resist ribbing ya a bit there)

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