Archive for January, 2009

Interview with Marketing Expert Mike Volpe, VP Hubspot

Do you know the difference between Inbound and Outbound Marketing? Never heard of Inbound Marketing?
Well Mike Volpe, the VP of Marketing for www.Hubspot.com sure does! And I’ll be interviewing him today at 1PM Central.

Want to join in and ask questions of a top industry expert? No problem, click here: http://tinyurl.com/cdd7wn

I hope to “hear ya” on the call!

Follow The Eyeballs – Video Marketing Insight

This is a brief video which tracks the actual eyeball movements of a subject watching an online video. Great insight as to where your most valuable landscape is. Look for the blue mark on the video. It goes little quickly, so you might want to watch it a few times.

video_talkinghead_eyetrack

Mortgage Marketing Event Like Nothing You’ve Ever Seen!

On the 22nd of Jan I’ll be launching a new live event series for mortgage marketing in 2009, and I promise this will be unlike anything you’ve ever seen! Just take a look at our tag-line. The first event is almost full for Vacaville, CA. But don’t worry, I’ll be coming to a town near you sometime in early 09 to give you the information that NO ONE is talking about. As soon as the tour dates are final, I’ll post the tour schedule.

See you on the road!

2009 – WELCOME!

Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits:

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