Author Archive

A Bold Video For Loan Officers

Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!

Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

Watch Video Now — It’s intense! Pay close attention to the 7 – 10 minute mark!

Online Mortgage Marketing Replay

Hello there,

Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions – showed you were paying attention)

Anyhow, here’s the audio recording:

Dial – (712) 432-1088
Enter Access Code – 783319#

I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

CW -

Online Mortgage Marketing – Watch This Video!

For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!

One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!

Hey Chad! Where the HECK You Been?

Sorry for the absence on the blog scene! I’ve been ankle, knee, and then waist deep in setting up the new Loan Officer 2.0 Online Marketing Modules! It’s been an absolute blast for me! Nothing is more exciting for me than to see loan officers grow their business in such a short period of time.

(Had a few close loans in their first 30 days using this new module)

If you’re wondering what the heck Loan Officer 2.0 is, then here’s a link I’d like you to checkout: www.loanofficermarketinglab.com/mortgagemarketing — This powerful module is full of videos, step by step instruction, and everything you need to get your business online, and start taking advantage of the tens of thousands of people searching for each month.

Check it out!

CW -

They Got Me!

Ok guys… I’ve had an account for over 5 months now, and I’ve finally decided to incorporate it into my existing blog and keep on top of the editing… What am I talking about? That crazy (Yet profitable) social phenomena known as social networking…. Twitter, Facebook, etc.

Below you’ll find my Twitter badge to register and “Follow” me. On the right hand side bar, (Scroll down) you’ll find my Facebook badge to do the same. Go ahead and join! Keep on top of what’s going on with the Lab, our teleseminars, and more. See you there!


Mortgage Loan Marketing – Will It Work?

Are you hit with tons of mortgage loan marketing ads each week? Have you gone in search of new marketing strategies, only to be overwhelmed with all the “options” and conflicting ideas?

Picking out the path you’re going to take to closing more loans can be intimidating. For many loan officers, it feels close to a last ditch effort to get their careers back in order. These originators quite simply do not have the time and money to waste on strategies that don’t work! But this begs the question: “How do you know what will or will not work ahead of time?”

While there is no way to do this with 100% accuracy, there is a way to identify which strategies most likely will or will not work for you. Here’s the process.

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Mortgage Loan Marketing – Results!

This post will be multi-faceted. On the mortgage loan marketing front, I am happy to report that our Loan Officer 2.0 – Dominating the Search Engines program has launched, and is already proving to be a highly effective marketing strategy for our members:

Proof:

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2009 – WELCOME!

Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits:

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Mortgage Leads Generation – Using the Internet

First off, I want to wish you all happy holidays! I hope you’ve enjoyed your time off, and the opportunity to spend time with loved ones. Now, with that said, we have some serious chatting to do right now. What are you doing about the web? The internet is easily one of the most powerful mortgage leads generation tools around, yet most originators don’t have a clue what to do about it. Why does this matter? Have a look at these stats:

United States Population – 337,000,000 (estimated)

United States  Internet Users – 248,000,000 (estimated)

This means that 73.6% of this country now use the internet!

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Mortgage Marketing Ideas – Need a kick-start?

Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago:

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