Author Archive

Mortgage Marketing Tools: Auto-Responders

Posted in: Lead Generation, Marketing Tips

Mortgage Marketing Tools post #2

A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:

- An estimated 183 billion emails are sent each day

- 2 million emails are sent around the world each second

- There are more than 1.3 billion unique email users around the world

- The first spam email was sent in 1978 to around 600 individuals

Read the rest of this entry »

Mortgage Marketing Tools: How to get traffic to a blog

Posted in: Lead Generation, Marketing Tips, Thought for the day

Ok, so we’ve had plenty of “what” and “why” posts this week, now it’s time to give you some “HOW TO!” This post is called Mortgage Marketing Tools for a reason…

One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet. With FSBO Lead Portal, I train both lenders and realtors, and I have to tell you, when it comes to online marketing, realtors are light-years ahead of loan officers in their willingness to learn and take action.

Sure, the agents have an advantage in that they have a product (homes) that tends to lend itself to online marketing, but let’s not make excuses… Instead, let’s make money!

Read the rest of this entry »

Loan Officer Training: What do I do now?

Posted in: Lead Generation, Marketing Tips, Thought for the day

Have you ever asked yourself this question? With all the crazy happenings in the industry these days, it’s easy to get down on yourself, and feel powerless to do anything about your career. It starts to feel as if the market has targeted you specifically and is punching you over and over again… Even hitting you when you’re down…

I hate that feeling! It stinks! The best news you’ll hear all day is that there is something you can do about it! You can have control over your career even in the worst of times. So what can you do?

 

Read the rest of this entry »

Loan Officer Training Tip – No more lies…

Posted in: Lead Generation, Marketing Tips, Thought for the day

I know what you’re thinking… “Hey Chad, what the heck are you doing posting on your blog at 4:37 am Monday morning!?” Well, something has been eating at me. I needed to get it out, so here we go.

When things go wrong, what do you do? When something isn’t working for you, how do you respond? I cannot count the number of times loan officers call me up begging for a solution to their lead generation problems, but in the same breath they tell me all the things they have tried that don’t work.

Read the rest of this entry »