We have one more round of mortgage marketing instruction scheduled. We added a new signup form to get involved: www.loanofficermarketinglab.com

Here’s a copy of the agenda for hte first 3 days:

Day #1 Agenda:

- 3 things you must know about web marketing before you’ll generate a single lead
- What Google cares about and why
- 3 ways to make rapid online progress
- Build your website - Live walk-through
- A realtor marketing plan - Identify the top 250 realtors
- 5 things you must never do with your website! (This would kill your SEO)

After the call: - Supplemental video and downloads

Day #2 Agenda:

- How to make your website more effective
- Basic Search Engine Optimization strategy
- Realtor marketing: pre-written script
- how to use RSS Feeds
- Blogging basics for SEO

After the call: - Using plug-ins the super easy way - Video plus downloadable script

Day #3 Agenda:

- Widgets - easy and powerful
- Mid-Level SEO with permalinks (This part is fun)
- Page customization
- How to get prospects to convert
- Final step of realtor marketing strategy

Hope to see you there! This instruction will change the way you think about online mortgage marketing!

Online Mortgage Marketing Registration

Day 2 is already here of The Loan Officer Project pre-launch training series. Today, we talk about how to get near - instant respect from high perming real estate agents. Heck, I even give you the exact script I used, a sample of the newsletter I delivered which had realtors calling ME back, and a few other juicy tid-bits. Go check it out:Loan Mortgage Marketing Day 2

Enjoy - Hope you’re having a great week!

As you can tell I have been a bit eratic in posting here of late. Let me come clean. I am kind of moving on. Not from Chad! He and I will continue to collaborate on projects. No I am moving onward in my career and expanding my focus to small business at large. Since 2005 I have trained, spoken and consulted to the mortgage industry. From 200o-2005 I had the most profitable years of my life as a Mortgage Broker. I am proud of the people I worked with (for the most part very few scumbags) and proud that my start as a speaker, trainer and soon to be author was in the mortgage lending industry. But I am also proud that my voice is reaching a wider audience and my lifes work will affect small business people both in and out of the real estate industry. So thank you. 

Now you’re in small business, right? So, hopefully I will still be working on things that you are interested in. But let’s be honest, there are only a certain amount of hours in the day that one can blog, and develop content and so on. So I will leave Loan Officer Unleashed in the capable hands of Chad Weber who continues to make success stories out of loan officers. Even in this very market! 

You’re always invited to join the conversation or start one at my blog http://www.SellingItLikeItIs.net and stay tuned for my new show Selling It Like It Is with Stefan Lubinski on the Small Biz America Network http://www.smallbizamerica.com

And I will also (as I suspect Chad will to) be a frequent guest on Chip Cummings latest marketing site, The Underground Marketing Network (for shady guys like us) http://www.undergroundmarketingnetwork.com which is free to join at the basic level. 

My goal is simple: To help small business people get known, liked and trusted, so more people can buy their products. Because as my friend and mentor Jeffrey Gitomer (http://www.buygitomer.com) says “People don’t like to be sold, but they love to buy!” - and he is right!

Thanks for putting up with me here, and I hope you stay in touch!

Hello there,

Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions - showed you were paying attention)

Anyhow, here’s the audio recording:

Dial - (712) 432-1088
Enter Access Code - 783319#

I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

CW -

This is a brief video which tracks the actual eyeball movements of a subject watching an online video. Great insight as to where your most valuable landscape is. Look for the blue mark on the video. It goes little quickly, so you might want to watch it a few times.

video_talkinghead_eyetrack

Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation - be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits: (more…)

So my blog was hacked… Yep, someone decided it would be lots of fun to break into Unleashed and start deleting important files. Hard as I try, I just cannot seem to imagine deriving any form of enjoyment from destroying other peoples hard work. (Unless of course they cut me off in traffic… Naaah - Not even then!)

Regardless, I had IT logged in yesterday taking care of the site, and rebuilding that all important infrastructure. So we’re not back to 100%, but we’re darn close! Thing is, I felt so bad depriving all of you of this wonderful blog even for a day! 

Week is almost over with guys! What have you done to make it great? Don’t dwell on the setbacks, ignore what you think you “don’t want to do” and reset your thought process to make this week great! 2 days is PLENTY of time to make something wonderful happen! Challenge yourself to meet a high producer between now and tomorrow.

Pick up the phone and call some past clients…. Do SOMETHING to make today anything but “ordinary.” Ordinary doesn’t pay!

Chad Weber - www.loanofficermarketinglab.com

Stefan

Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.

In fact, now that I say that - THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value. (more…)

You’re not going to want to miss this! My friends at Loan Sifter, Chad and I are putting together an amazing Teleseminar series DESIGNED TO HELP YOU GET LEADS. Who cares about BUSINESS PLANS - If you aint got any!

Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006! (more…)