Here’s a copy of the agenda for hte first 3 days:

Day #1 Agenda:

- 3 things you must know about web marketing before you’ll generate a single lead
- What Google cares about and why
- 3 ways to make rapid online progress
- Build your website – Live walk-through
- A realtor marketing plan – Identify the top 250 realtors
- 5 things you must never do with your website! (This would kill your SEO)

After the call: – Supplemental video and downloads

Day #2 Agenda:

- How to make your website more effective
- Basic Search Engine Optimization strategy
- Realtor marketing: pre-written script
- how to use RSS Feeds
- Blogging basics for SEO

After the call: – Using plug-ins the super easy way – Video plus downloadable script

Day #3 Agenda:

- Widgets – easy and powerful
- Mid-Level SEO with permalinks (This part is fun)
- Page customization
- How to get prospects to convert
- Final step of realtor marketing strategy

Hope to see you there! This instruction will change the way you think about online mortgage marketing!

Online Mortgage Marketing Registration

Enjoy – Hope you’re having a great week!

Now you’re in small business, right? So, hopefully I will still be working on things that you are interested in. But let’s be honest, there are only a certain amount of hours in the day that one can blog, and develop content and so on. So I will leave Loan Officer Unleashed in the capable hands of Chad Weber who continues to make success stories out of loan officers. Even in this very market! 

You’re always invited to join the conversation or start one at my blog http://www.SellingItLikeItIs.net and stay tuned for my new show Selling It Like It Is with Stefan Lubinski on the Small Biz America Network http://www.smallbizamerica.com

And I will also (as I suspect Chad will to) be a frequent guest on Chip Cummings latest marketing site, The Underground Marketing Network (for shady guys like us) http://www.undergroundmarketingnetwork.com which is free to join at the basic level. 

My goal is simple: To help small business people get known, liked and trusted, so more people can buy their products. Because as my friend and mentor Jeffrey Gitomer (http://www.buygitomer.com) says “People don’t like to be sold, but they love to buy!” – and he is right!

Thanks for putting up with me here, and I hope you stay in touch!

Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions – showed you were paying attention)

Anyhow, here’s the audio recording:

Dial – (712) 432-1088
Enter Access Code – 783319#

I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

CW -

video_talkinghead_eyetrack

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits:

- Too many activities going at once

- Find it difficult to say ‘no’ to new ventures

- Organization of files

- Too much time spent online

- Checking and responding to non-critical emails

- Work too many hours

Those were the negatives I found in myself. I’m sure this is by no means a conclusive list. haha – But I had to come to terms with the fact that those seemingly small issues were working together to limit my income and productivity. Here were the positives I came up with:

- Take action quickly

- Not afraid of cold calls or prospecting

- Creative with marketing and sales approach

- Proficient with online marketing

- Straight forward with prospects

Now I had to find a way to enhance my positives and minimize my negatives. Of course when doing this exercise I expanded on each item so that all the facts were on the table staring me in the face. Once you’ve identified your positives and negatives, you will be better equipped to structure your marketing plan for 09.

It is of vital importance that your plan for 09 addresses your negative attributes/habits or else you’ll simply repeat 08 as the same mistakes are made over and over again. Been there done that…

For those of you who want something 100% different from anything else on the market for Loan Officer’s, I suggest you stop by: Loan Officer 2.0 – Dominating the Search Engines

Make it a great year!

CW – Loan Officer Marketing Lab

Regardless, I had IT logged in yesterday taking care of the site, and rebuilding that all important infrastructure. So we’re not back to 100%, but we’re darn close! Thing is, I felt so bad depriving all of you of this wonderful blog even for a day! 

Week is almost over with guys! What have you done to make it great? Don’t dwell on the setbacks, ignore what you think you “don’t want to do” and reset your thought process to make this week great! 2 days is PLENTY of time to make something wonderful happen! Challenge yourself to meet a high producer between now and tomorrow.

Pick up the phone and call some past clients…. Do SOMETHING to make today anything but “ordinary.” Ordinary doesn’t pay!

Chad Weber – www.loanofficermarketinglab.com

Stefan

Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.

In fact, now that I say that – THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value.

NOT regurgitating the financial news as blasted out to thousands of loan officers and/or REALTORS but instead bringing timely, interestting and BRIEF useful information like I am about to do for you.

Ok, so back to why you are reading….

Several of my clients are in the credit restoration business and a recent conference call with some of the heavy hitters in the business revealed an astonishing new update to how the FICO score is computed.

Balance management – that is the practice of getting the “balance to available credit” (similar to ltv) below 50% and ultimately to below 30% for maximum benefit, “NO LONGER appears to improve the score” was the quote on the conference call. It was a common, and very simple way to get a few point increase in FICO score was to transfer balances accross cards, or pay down accross cards to get the balances below 50 and 30% of the available credit line. Another common practice if there was no room on other cards or no cash to pay balances down was to call the credit companies and request an increase in the available credit limit – which would result in an improved ratio and a better score. It appears this is NO LONGER the case.

I don’t have any more details than that, I am afraid. But this should give you something to investigate, validate and communicate to your partners, prospects and friends.

Stefan Lubinski

Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006!

Forget those same, tired OLD speakers and trainers who put the SAME shows together year after year peddling the SAME OLD products and websites that MAKE THEM MONEY instead of you!!!

Oh and the cost for this 6 part Teleseminar series – NADA – ZILCH – BUBKES (for those that know yiddish) We are not charging one red cent! So register for FREE and get your pen ready to take notes.

Look, if you KNEW what to do you’d be DOING IT – so take the time (one hour a week) and join me as I run these experts through the ringer to find out what puts LEADS in your PIPELINE.

You can register right here: https://www.loansifter.com/teleseminarregistration.aspx

Just Do It!

WARNING: You’ve entered a “No Hype” Zone…

Ok, now that we’ve got that warning out of the way, I want to help guide you through this blog. There’s plenty of excellent information for you to digest at Loan Officer Unleashed. I recommend that you start off with the most recent posts.

Both Chad Weber from www.loanofficermarketinglab.com and Stefan Lubinski from www.thinkbigworksmall.com regularly add articles, audio, video, and other valuable training materials for loan officers. (The hint here is to check back often)

If you’re a serious loan officer who is sick and tired of an empty pipeline, and you’re ready to make a difference today, then click on “WMD” at the top of this page to see what solutions Chad and Stefan recommend. You will not be disappointed… It’s time to get serious and get moving forward!

Blogging Fusion Blog Directory