Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!

Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

Watch Video Now — It’s intense! Pay close attention to the 7 - 10 minute mark!

For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!

One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!

Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation - be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits: (more…)

First off, I want to wish you all happy holidays! I hope you’ve enjoyed your time off, and the opportunity to spend time with loved ones. Now, with that said, we have some serious chatting to do right now. What are you doing about the web? The internet is easily one of the most powerful mortgage leads generation tools around, yet most originators don’t have a clue what to do about it. Why does this matter? Have a look at these stats:

United States Population - 337,000,000 (estimated)

United States  Internet Users - 248,000,000 (estimated)

This means that 73.6% of this country now use the internet! (more…)

Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago: (more…)

NOTE: Online demo and Mortgage Marketing Tools section is up and running. Click to view

Today I’d like to share a little tip with you that has helped me out a lot. This would fall into the mortgage lead generation category. We’re all busy right? No one would argue that point. But don’t you often find that sometimes you feel like you’re working a LOT, and very little is getting done?

I hate that feeling, so I did something about it. I created a little sheet for myself, Monday - Friday. At the beginning of each week I spent about 30 minutes writing down the most important money making activities I could participate in. These were labeled as PRIORITY 1. (more…)

Listen Up!

Join me as I interview Cold Calling Master, Erik Webster on this one hour TeleSeminar. This is the first in a six part series, every week a new expert and subject, and you can join us LIVE and ask questions next Thursday.

Click here to listen:

You’re not going to want to miss this! My friends at Loan Sifter, Chad and I are putting together an amazing Teleseminar series DESIGNED TO HELP YOU GET LEADS. Who cares about BUSINESS PLANS - If you aint got any!

Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006! (more…)

Mortgage Marketing Tools post #2

A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:

- An estimated 183 billion emails are sent each day

- 2 million emails are sent around the world each second

- There are more than 1.3 billion unique email users around the world

- The first spam email was sent in 1978 to around 600 individuals (more…)