Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

Watch Video Now — It’s intense! Pay close attention to the 7 – 10 minute mark!

One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits:

- Too many activities going at once

- Find it difficult to say ‘no’ to new ventures

- Organization of files

- Too much time spent online

- Checking and responding to non-critical emails

- Work too many hours

Those were the negatives I found in myself. I’m sure this is by no means a conclusive list. haha – But I had to come to terms with the fact that those seemingly small issues were working together to limit my income and productivity. Here were the positives I came up with:

- Take action quickly

- Not afraid of cold calls or prospecting

- Creative with marketing and sales approach

- Proficient with online marketing

- Straight forward with prospects

Now I had to find a way to enhance my positives and minimize my negatives. Of course when doing this exercise I expanded on each item so that all the facts were on the table staring me in the face. Once you’ve identified your positives and negatives, you will be better equipped to structure your marketing plan for 09.

It is of vital importance that your plan for 09 addresses your negative attributes/habits or else you’ll simply repeat 08 as the same mistakes are made over and over again. Been there done that…

For those of you who want something 100% different from anything else on the market for Loan Officer’s, I suggest you stop by: Loan Officer 2.0 – Dominating the Search Engines

Make it a great year!

CW – Loan Officer Marketing Lab

United States Population – 337,000,000 (estimated)

United States  Internet Users – 248,000,000 (estimated)

This means that 73.6% of this country now use the internet! Talk about the perfect advertising medium! How many mortgage lead generation tools can you name that carry such potential? Not many, especially if you’re taking cost into consideration!

So what’s stopping you from using this lead generating tool? For most, it’s the simple fact that they really don’t know where to begin! Would you like some inspiration? Good, because I’m happy to oblige!

Marry both online and offline efforts. With the web, you have a tool that can provide instant, and customized info. This makes it easy for your target market to get more info. Need an example? It’s no secret I am a huge fan of marketing to realtors. I primarily targeted the top producers in my market, who under normal circumstances wouldn’t give a loan officer the time of day – I’m sure you know what I mean…

My solution was to setup a miniature site that used the realtors name as part of the URL. Then I would use a combination of a quick mailer and/or phone call to give him/her the web address. Let me ask you a question. If you received a notice that there was a website with your name as the web address, would you check it out? For example: www.chadweber.com would definitely get my attention, especially if someone contacted me and informed made me aware that it was made specifically for me! You can’t resist.

Seem like a lot of work? (It requires maybe 20 – 30 minutes at the most to craft a personal site if you’re using the right tools) It’s up to you to decide if it’s worth it. A realtor listed in the top 100 – 250 within the state is usually closing over 10 – 15,000,000 in transactions each year, and far more if you’re in a high dollar area.

Just one of these agents giving you most of their business could easily add 6 figures to your bottom line. So my question to you, is this… What else do you have on your “to do” list that requires just 30 minutes of your time and can possibly add an extra $100,000 or more to your paycheck? My guess is not much, as most marketing efforts don’t carry the same potential as a top producing referral source.

So what do you think of this one tiny example of a mortgage leads generation strategy using the web? This is barely scratching the surface of what can be done. Want some more examples? Just click the link below to get 3 more days of marketing instruction.It’s powerful, and you’ll get instant free access… Enjoy!

Click here for more mortgage marketing tools

Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago:

“Hey Chad, I know you used to bid on Google Adwords a while back quite a bit. I was checking some keywords this morning and thought you would find this interesting. Last year your top 2 keywords were about $4.15 per click to maintain the #2 and 3 spots. This morning I saw that the exact same keywords are just $1.85 per click! Too funny! Not much competition these days.”

He’s right. It’s not too often that a marketer can cut his costs in half (And more) while simultaneously reducing competition as well! When times are great, everyone and their brother wants in the front door to partake in the low hanging fruit. When a little resistance is met, these same people fold up like a boxer with a glass jaw.

The idea here is things are actually easier in a “rough” market than they are in a “great” market – With a few stipulations of course! Things can be easier for you IF:

- You take the time to find a niche

- You find a unique way to deliver your message

- You hold something back from your message

This is a lot of work up front, I won’t lie to you. All great mortgage marketing ideas are. But this is great news for you. This is great news, because most loan officers are perfectly content to keep searching for their magic bullet instead of doing all of this work. But once you have the initial work done, things start to lighten up a bit, and you find yourself moving forward again, and your workload of busy work is soon replaced by a workload of taking apps, and working with customers.

But what about the 3 steps I mentioned above? Well, when looking for your niche, I want you to look for people that have a powerful driving force to use your services. Who would you rather sell to? Someone who’ll refinance if the price is right, or someone who needs a loan ASAP? Search for niche markets that really have a need.

Next I want you to think about how you can stand out. Face it. With everyone pedaling what is essentially the same product, only a select few are going to be heard. The people that are going to be heard, are those who deliver the message in a unique manner. (Apply this process to your current mortgage marketing ideas instead of always starting from scratch)

For example:

- Phone calls

- Emails

- Door to door

- Networking Groups

- Lumpy Mail package

- Teleseminar

- Webinar

- Online video

- Podcast

- Video Email

- Blog

That list could easily be doubled. Your delivery mechanism in today’s market is every bit as important as the message itself. Take this into consideration when building your marketing plan. Let’s look at the final factor – Holding something back.

You’ve heard me give this advice before. Please stop giving away the farm! If you give away all the great information out of fear of not impressing the client, then what’s left to move them forward if they don’t take action right away? Nothing! You need to have that next lure sitting on standby if needed. This keeps your prospects looking forward to your next communication… Which reminds me. I just wrote a great article last night about how to get in front of 28,000+ prospective home buyers in just 17 days without spending a dime… Doh! We’re all out of time… I guess you’ll just have to visit my site if you want to see it….

See? More mortgage marketing ideas are on the way!

CW – Click here for our 3 step process – mortgage direct marketing

NOTE: Online demo and Mortgage Marketing Tools section is up and running. Click to view

Today I’d like to share a little tip with you that has helped me out a lot. This would fall into the mortgage lead generation category. We’re all busy right? No one would argue that point. But don’t you often find that sometimes you feel like you’re working a LOT, and very little is getting done?

I hate that feeling, so I did something about it. I created a little sheet for myself, Monday – Friday. At the beginning of each week I spent about 30 minutes writing down the most important money making activities I could participate in. These were labeled as PRIORITY 1.

Other activities that still needed to get done were labeled as PRIORITY 2.  As I ran low on time, I’d pull out my sheet and make sure that all the priority 1 tasks were completed. Seems so simple, but having the tasks written down kept me from those forehead slapping moments of “DARN! I can’t believe I forgot….”

You know those moments well don’t you? We all do. So why not give this a shot? Organize your day so that you’re spending most of your time doing the things that get you paid.

Listen Up!

Join me as I interview Cold Calling Master, Erik Webster on this one hour TeleSeminar. This is the first in a six part series, every week a new expert and subject, and you can join us LIVE and ask questions next Thursday.

Click here to listen: