Hey there loan officers! Just a quick heads up that this Friday is your final opportunity to be included in the next round of The Loan Officer Project 5-Day training! Here’s the link to the Pre-Training Webinar:
https://www2.gotomeeting.com/register/834542658
We begin this Friday at 2:00 CST. Hope to see you there!
So tomorrow we begin the 5 days of free online marketing instruction and website building for loan officers. Those of you who got in before the doors closed, congrats! In the meantime, we just posted our latest video regarding online mortgage marketing.
This one really clears things up quite a bit. Considering self-generating your own leads? Here’s what you need to know…. No punches pulled:
You can’t walk 3 feet these days without hearing something about 1 of the major social networks out there! But the question remains… Should loan officers being using these tools? Are they money makers, or time wasters?
Day 3 of The Loan Officer Project tackles this topic. As usual, we decided to over-deliver and provide a downloadable guide to accompany the free video. If you haven’t watched the vid yet, here it is:
Watch Mortgage Marketing With Social Media Video Now
Don’t forget to download the guide – There’s 1 very important point included that no loan officer should miss.
CW – Loan Officer Marketing Lab
Day 2 is already here of The Loan Officer Project pre-launch training series. Today, we talk about how to get near – instant respect from high perming real estate agents. Heck, I even give you the exact script I used, a sample of the newsletter I delivered which had realtors calling ME back, and a few other juicy tid-bits. Go check it out:Loan Mortgage Marketing Day 2
Enjoy – Hope you’re having a great week!
For those that can’t wait for the BIG NEWS surrounding The Loan Officer Project, fill in the form below to get more details. I promise you, this is going to be the most exciting FREE Mortgage Marketing Event all year!
Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!
Nothing is held back. If you have a few spare moments, you should probably have a look at this video:
Watch Video Now — It’s intense! Pay close attention to the 7 – 10 minute mark!
Hello there,
Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions – showed you were paying attention)
Anyhow, here’s the audio recording:
Dial – (712) 432-1088
Enter Access Code – 783319#
I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!
CW -
For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!
One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!
Sorry for the absence on the blog scene! I’ve been ankle, knee, and then waist deep in setting up the new Loan Officer 2.0 Online Marketing Modules! It’s been an absolute blast for me! Nothing is more exciting for me than to see loan officers grow their business in such a short period of time.
(Had a few close loans in their first 30 days using this new module)
If you’re wondering what the heck Loan Officer 2.0 is, then here’s a link I’d like you to checkout: www.loanofficermarketinglab.com/mortgagemarketing — This powerful module is full of videos, step by step instruction, and everything you need to get your business online, and start taking advantage of the tens of thousands of people searching for each month.
Check it out!
CW -
Not that things were going well or anything, but today the New York Times did a masterful job of taking mortgage brokers to new lows.
Look, I will be the first to tell you that there were a lot of shitty, unscrupulous brokers but I don’t believe that they made up the bulk of the industry.
Furthermore, Brokers are just that BROKERS! They don’t create the exotic and risky mortgage products themselves. Nor do they underwrite the applications. So trying to put much of the blame on the GLOBAL MELTDOWN on the mortgage broker is insane, innacurate and unfair.
I am not trying to participate in the “blame game”, but hell if the New York Times is going to leave readers with the impression that mortgage brokers as a whole are lying, shady scumbags responsible for this collapse, then I must speak up. And so must you too! In fact, if you don’t call your local paper, radio station or any other vehicle for mass media, and SPEAK UP in your market, you will soon find that you HAVE NO MARKET left!
Banks have always tried to figure out how to shed themselves of the broker connundrum. On one hand they want an unlevel playing field (yield spread disclosure), but on the other they recognize that Brokers account for over 60% of residential origination. THIS IS THEIR CHANCE! The banks will use this opportunity to stoke the flames and keep the media talking about the shitty mortgage broker scumbag. Enough of that, and you can say goodbye to the broker business. Leaving you with the great opportunity of working in a cubicle for a big bank or to find a new career. Are you listening? Do something or you will find yourself doing something different for a living.
Here is the shittiest part of it all: The American consumer is the loser here. Gone will be LICENSED professionals SHOPPING COMPETITIVE RATES on their behalf. Instead they will be left with the Bullpen run banking outfits. How do I know they are Bullpens? I TRAINED THEM!!! (Sorry Brokers I was a double agent and trained whoever cut me a check) But I am a solid supporter of the CHECK and BALANCE that Brokers bring to the lending landscape.
Get your independent insurance broker to speak up for you too. Because you can best believe the Insurance companies are watching this closely to see if they can figure out how to get rid of the brokers in their business.
These companies want Brokers out of the way, not because of the added money they have to pay out, rather it is because the BROKER CONTROLS THE CUSTOMER and maintains the loyalty and drives the behavior and THAT is what they want back: Control!
Write the New York Times and tell them that this story stinks and in no way was a balanced piece.
