Listen Up!
Our very own Chad Weber was interviewed for the latest in a 6-Part Teleseminar series. Click the play button and get ready to take notes Chad drops more than one nugget YOU WILL WANT TO KNOW!
So my blog was hacked… Yep, someone decided it would be lots of fun to break into Unleashed and start deleting important files. Hard as I try, I just cannot seem to imagine deriving any form of enjoyment from destroying other peoples hard work. (Unless of course they cut me off in traffic… Naaah – Not even then!)
Regardless, I had IT logged in yesterday taking care of the site, and rebuilding that all important infrastructure. So we’re not back to 100%, but we’re darn close! Thing is, I felt so bad depriving all of you of this wonderful blog even for a day! 
Week is almost over with guys! What have you done to make it great? Don’t dwell on the setbacks, ignore what you think you “don’t want to do” and reset your thought process to make this week great! 2 days is PLENTY of time to make something wonderful happen! Challenge yourself to meet a high producer between now and tomorrow.
Pick up the phone and call some past clients…. Do SOMETHING to make today anything but “ordinary.” Ordinary doesn’t pay!
Chad Weber – www.loanofficermarketinglab.com
I was speaking to a group of about 500 loan officers recently, and I was startled by some of hte murmuring I heard in the audience. I had just detailed a very specific marekting plan that could easily put you in touch with, impress the heck out of, and ultimately build a relationship with the highest producing realtors in your market.
The kicker? This marketing plan could do all of this to multiple agents at once! After I had finished wrapping up the plan, I heard a few people whispering to their neighbors: “Wow – that sounds like alot of work!”
This really got to me. I know it shouldn’t have, but I keep hearing similar phrases from loan officers… The very same loan officers who tell me they are dead broke, and need to make money fast… Yet the one thing they focus on is whether or not something will be a lot of work? Well HELLO! Would you want it any other way?
Read the rest of this entry »
Stefan
Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.
In fact, now that I say that – THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value.
Read the rest of this entry »
Listen Up!
Join me as I interview Cold Calling Master, Erik Webster on this one hour TeleSeminar. This is the first in a six part series, every week a new expert and subject, and you can join us LIVE and ask questions next Thursday.
Click here to listen:
All of my Unleashed victims your invited to join me as I grill experts on lead gen strategies that will work in this market. The first one starts very soon. The phones are fully booked, but you can listen LIVE via web streaming. Just click HERE
Stefan
Mortgage Marketing Tools post #2A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:
- An estimated 183 billion emails are sent each day
- 2 million emails are sent around the world each second
- There are more than 1.3 billion unique email users around the world
- The first spam email was sent in 1978 to around 600 individuals
Read the rest of this entry »
Ok, so we’ve had plenty of “what” and “why” posts this week, now it’s time to give you some “HOW TO!” This post is called Mortgage Marketing Tools for a reason…
One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet. With FSBO Lead Portal, I train both lenders and realtors, and I have to tell you, when it comes to online marketing, realtors are light-years ahead of loan officers in their willingness to learn and take action.
Sure, the agents have an advantage in that they have a product (homes) that tends to lend itself to online marketing, but let’s not make excuses… Instead, let’s make money!
Read the rest of this entry »
