Marketing Tips Archive

Loan Officer Training Tip – No more lies…

Posted in: Lead Generation, Marketing Tips, Thought for the day

I know what you’re thinking… “Hey Chad, what the heck are you doing posting on your blog at 4:37 am Monday morning!?” Well, something has been eating at me. I needed to get it out, so here we go.

When things go wrong, what do you do? When something isn’t working for you, how do you respond? I cannot count the number of times loan officers call me up begging for a solution to their lead generation problems, but in the same breath they tell me all the things they have tried that don’t work.

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Stefan is a nut… And it’s a good thing!

Posted in: Marketing Tips

Ok, I admit it… Stefan Lubinski is a crazy man! I mean, you should hear some of our conversations! Talk about HIGH INTENSITY! Sometimes I worry that he’s going to jump out of his seat and crawl through the phone just to prove that he can!

Before you start sending me a bunch of hate mail for bagging on Stefan, I want to emphasize that I believe this is a good thing. Stefans <ahem> “high intensity” is actually a huge plus within ourworking arrangement. Why? Quite simply, because I’m so darn laid back!

You don’t need me to tell you that we’re all unique. Each of us have our own

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Loan Officer Marketing Tip #1 – Stop making it difficult!

Posted in: Lead Generation, Marketing Tips, Thought for the day

I want to talk to you guys about something. Networking. If I had to take a wild guess as to how many loan officers (percentage-wise) actually get a reliable amount of business from realtors (Or any affinity partner for that matter) I’d have to guess that number is less than 20%.

There’s nothing scientific about this number, but I’m basing this off the fact that I speak with thousands of loan officers each year and most of them want to know 1 thing… How do I get more loans closed!? Better than 80% of these loan officers tell me they are not working with realtors.

I cringe at this. I cringe because in a market this tough, why would you want to make your job more difficult than it has to be? If you had to get your house cleaned in the shortest amount of time possible, would you rather do it yourself, or have 3 others helping you?

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The Worst Loan Officer in the World…

Posted in: Marketing Tips, Thought for the day

The Worst Loan officer in the World

I’ve created an imaginary situation for you to read. This guy is a loan officer/trainer, and this is a list of his preferred methods to market himself. Would you buy into his products/methods? (The answer will quickly become obvious)

He claims to have the solution for loan officers who want to get more business from real estate agents. Who doesn’t want that right? Take a look at his marketing strategies:

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