We have one more round of mortgage marketing instruction scheduled. We added a new signup form to get involved: www.loanofficermarketinglab.com

Here’s a copy of the agenda for hte first 3 days:

Day #1 Agenda:

- 3 things you must know about web marketing before you’ll generate a single lead
- What Google cares about and why
- 3 ways to make rapid online progress
- Build your website - Live walk-through
- A realtor marketing plan - Identify the top 250 realtors
- 5 things you must never do with your website! (This would kill your SEO)

After the call: - Supplemental video and downloads

Day #2 Agenda:

- How to make your website more effective
- Basic Search Engine Optimization strategy
- Realtor marketing: pre-written script
- how to use RSS Feeds
- Blogging basics for SEO

After the call: - Using plug-ins the super easy way - Video plus downloadable script

Day #3 Agenda:

- Widgets - easy and powerful
- Mid-Level SEO with permalinks (This part is fun)
- Page customization
- How to get prospects to convert
- Final step of realtor marketing strategy

Hope to see you there! This instruction will change the way you think about online mortgage marketing!

Online Mortgage Marketing Registration

Day 2 is already here of The Loan Officer Project pre-launch training series. Today, we talk about how to get near - instant respect from high perming real estate agents. Heck, I even give you the exact script I used, a sample of the newsletter I delivered which had realtors calling ME back, and a few other juicy tid-bits. Go check it out:Loan Mortgage Marketing Day 2

Enjoy - Hope you’re having a great week!

Ok, it’s finally day 1 of the pre-launch of The loan Officer Prokect, and we’re already talking about grenades! Ok, so we’re having a little bit of fun sure, but these are some serious topics we’re covering, and we’ve posted a new video, and 3 page guide to download from the site. Go check it out:

Loan Officer Marketing Lab Blog - Click Here

I’ll be posting updates of all the activity whenever possible. If you haven’t registered yet to get the updates via email, you can do so in the right sidebar form on this blog. Do it now so you don’t miss out on getting in for FREE come next week!

CW -

Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!

Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

Watch Video Now — It’s intense! Pay close attention to the 7 - 10 minute mark!

Hello there,

Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions - showed you were paying attention)

Anyhow, here’s the audio recording:

Dial - (712) 432-1088
Enter Access Code - 783319#

I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

CW -

For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!

One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!

Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago: (more…)

Mortgage Direct Marketing

I get this question an awful lot… “If you were me, what would you do to jumpstart your paycheck?” It’s a fair question as I can see where many of these loan officers are coming from. Just look at how much the market has changed.

The inherent problem in answering a question such as this one though, is I am not you. I have no clue how hard you work, if you will stick with it, what you are, or are not willing to do etc… There’s many variables involved here.

HOWEVER, let’s make a few sweeping assumptions to better allow me to answer this question. I’m going to assume that you work hard, I’m going to assume that you are telling me the truth when you say “I’ve tried everything” and I’m going to assume you’re actually working when you’re in the office, instead of emailing, and surfing the web… (Haha - You knew I couldn’t resist ribbing ya a bit there) (more…)