» Mortgage Industry
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Twitter Is Not a ToyBy Stefan on April 2, 2009 | 2 Comments
It’s been a while. Not that any of you noticed. Fact is I have been all but ignoring my own blog at http://www.SellingItLikeItis.net (nice back link plug n’est pas?) and my Facebook page as well. Where have I been you ask? (as if you really cared) Well I have become a Twit. I know many of you think I have always been a twit, and you are right, but I mean a ligitimate Twitterer.
I admit it I poo-pood Twitter not that long ago. Dismissed it as yet another Internet rabbit hole down which one could piss hours of productivity. Until I started to notice it everywhere. No longer confined to a small group of nerds primarily in the SF Bay Area, Twitter was everywhere: TV shows, celebrities, speakers, regular joes… So obviously I was missing something.
And then came along Twitter Power, Joel Comm’s latest best seller. Twitter Power does a masterful job of explaining the size of the Twitter-tunity, sorry I couldn’t resist. Opportunity. And it’s big. Twitter Power not only explains in terms regular joes like me can understand, he does a terrific job of helping us understand where Twitter fits in the Social Media landscape, and how that landscape as a whole and specifically with Twitter can be used to grow communities (to whom we can sell to, learn from, and share with).
One of the exercises in the book is a strategy that puts you in front of OTHER Twitterer followers. The idea being that with such a large audience a number of them might be curious as to who you are IF you were mentioned by the Twitterer themselves. 4 hours after reading that, I was in front of 11,000+ people when @EzineArticles answered one of my (thoughtful) questions. Today I hit the mother load. I set as a goal the author Joel Comm himself to recognize me in one of his Tweets. Mission Accomplished! And yes, this resulted in a number of new followers (audience members) with whom I can sell to, learn from and share with.
If you are not already on Twitter. Get there. If you want to learn what to do once you get there? Get Joel Comm’s book Twitter Power. It’s one tenth of what I charge per hour and HE is the expert. So get the book, read it and DO it. But, for those of you who don’t like to read, or want to have a discussion about YOUR specific goals, by all means contact me at stefan@stefanlubinski.com to book an hour.

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Interview Blows The Lid Off The Big Mortgage Marketing Gurus
Check this out, someone sent me this link of a long time loan officer being interviewed about going from 7 figure business to starting over. She definitely exposes some great stuff about some of the training and subscription sites we all know.I love it! Thanks for sharing Elise!
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Very Surprising Update to FICO ScoringBy Stefan on November 6, 2008 | 3 Comments
Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.
In fact, now that I say that - THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value. (more…)
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Powerful Lead Generation Teleseminar Series - and your invited!By Stefan on November 3, 2008 | No Comments
You’re not going to want to miss this! My friends at Loan Sifter, Chad and I are putting together an amazing Teleseminar series DESIGNED TO HELP YOU GET LEADS. Who cares about BUSINESS PLANS - If you aint got any!
Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006! (more…)


