I admit it I poo-pood Twitter not that long ago. Dismissed it as yet another Internet rabbit hole down which one could piss hours of productivity. Until I started to notice it everywhere. No longer confined to a small group of nerds primarily in the SF Bay Area, Twitter was everywhere: TV shows, celebrities, speakers, regular joes… So obviously I was missing something.

And then came along Twitter Power, Joel Comm’s latest best seller. Twitter Power does a masterful job of explaining the size of the Twitter-tunity, sorry I couldn’t resist. Opportunity. And it’s big. Twitter Power not only explains in terms regular joes like me can understand, he does a terrific job of helping us understand where Twitter fits in the Social Media landscape, and how that landscape as a whole and specifically with Twitter can be used to grow communities (to whom we can sell to, learn from, and share with).

One of the exercises in the book is a strategy that puts you in front of OTHER Twitterer followers. The idea being that with such a large audience a number of them might be curious as to who you are IF you were mentioned by the Twitterer themselves. 4 hours after reading that, I was in front of 11,000+ people when @EzineArticles answered one of my (thoughtful) questions. Today I hit the mother load. I set as a goal the author Joel Comm himself to recognize me in one of his Tweets. Mission Accomplished! And yes, this resulted in a number of new followers (audience members) with whom I can sell to, learn from and share with.

If you are not already on Twitter. Get there. If you want to learn what to do once you get there? Get Joel Comm’s book Twitter Power. It’s one tenth of what I charge per hour and HE is the expert. So get the book, read it and DO it. But, for those of you who don’t like to read, or want to have a discussion about YOUR specific goals, by all means contact me at stefan@stefanlubinski.com to book an hour.

Stefan

Check this out, someone sent me this link of a long time loan officer being interviewed about going from 7 figure business to starting over. She definitely exposes some great stuff about some of the training and subscription sites we all know.I love it! Thanks for sharing Elise!

CLICK HERE FOR ENTIRE INTERVIEW

Stefan

Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.

In fact, now that I say that – THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value.

NOT regurgitating the financial news as blasted out to thousands of loan officers and/or REALTORS but instead bringing timely, interestting and BRIEF useful information like I am about to do for you.

Ok, so back to why you are reading….

Several of my clients are in the credit restoration business and a recent conference call with some of the heavy hitters in the business revealed an astonishing new update to how the FICO score is computed.

Balance management – that is the practice of getting the “balance to available credit” (similar to ltv) below 50% and ultimately to below 30% for maximum benefit, “NO LONGER appears to improve the score” was the quote on the conference call. It was a common, and very simple way to get a few point increase in FICO score was to transfer balances accross cards, or pay down accross cards to get the balances below 50 and 30% of the available credit line. Another common practice if there was no room on other cards or no cash to pay balances down was to call the credit companies and request an increase in the available credit limit – which would result in an improved ratio and a better score. It appears this is NO LONGER the case.

I don’t have any more details than that, I am afraid. But this should give you something to investigate, validate and communicate to your partners, prospects and friends.

Stefan Lubinski

Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006!

Forget those same, tired OLD speakers and trainers who put the SAME shows together year after year peddling the SAME OLD products and websites that MAKE THEM MONEY instead of you!!!

Oh and the cost for this 6 part Teleseminar series – NADA – ZILCH – BUBKES (for those that know yiddish) We are not charging one red cent! So register for FREE and get your pen ready to take notes.

Look, if you KNEW what to do you’d be DOING IT – so take the time (one hour a week) and join me as I run these experts through the ringer to find out what puts LEADS in your PIPELINE.

You can register right here: https://www.loansifter.com/teleseminarregistration.aspx

Just Do It!