When you think of industry titans such as Bill Gates, Michael Dell, or Steve Jobs, what words spring to mind? If you’re anything like me, you automatically associate such names with words such as “success” or “accomplishment” or even “ultra-rich!” (Sorry, there’s no way around that one!)

What if we were to toss in well known company names such as Pillsbury, AllState Insurance, or Betty Crocker and Kelloggs? Once again, you’re back to associating these companies with success, and as dominant forces within their respective industries. We’re talking about multi-billion dollar businesses here, and all of them have at least one thing in common.

They’ve each been influenced in one way or another by one Jay Conrad Levinson – The legendary author behind the Guerrilla Marketing series of books, which just so happens to be the best selling marketing series of all time.

With the above in mind, I’m forced to ask: “Who wouldn’t want to spend some time picking th is mans brain?” We’ve setup a second chance webinar for those of you who missed yesterdays round table discussion with Jay:

http://www2.onlinemeetingnow.com/register/?id=316482f818

You’ll want to jump in right away, as the available slots are filling up quickly! We spent 45 minutes with Jay to chat about Social Media mortgage marketing, and how it will impact loan officers in 2012.

It looks like Google is committed to remaining the top dog in the world of internet search. But this launch of an all new Google Places is far reaching and extends beyond just the world of Google and local search. Remember, the other tier 1 search engines often play “follow the leader” when Google does something big.

So take a look at the new Places format by clicking on the image below and spend some time browsing the new format. (Still in testing mode) Expect to see this layout and these types of features soon in your own city.

With these new features you will soon be able to grab large amounts of exposure for your own business through the community/Review/Spotlight/Offers features. Why not have a look now?

So what does all of this new technology mean for you as a loan officer? Wondering how you can harness the power of Google, and other online tools as a means of generating leads whenever you need them? This Friday (The 22nd) we will show you exactly what you need to do. Join us for a 45 minute demonstration of what you could, and should be doing with all of this new technology hitting the web. (Google+, Google +1, Facebook Business Pages, etc.)

These tools can serve as time wasters and money pits, or they can serve as a unique, and reliable method for generating all the business and leads you could ever want. The choice is yours. Join us and we’ll show you a method that has proven to work in the real world – Not just on paper… Here is the link to get the details:

https://www2.gotomeeting.com/register/172589090

How’s that sound? Fair enough? Watch me present the material live, so you’ll know just how well it really works! Here’s what you do. Register here:

https://www2.gotomeeting.com/register/972530378

The webinar begins at 1:00 Central Time, so that’s 11:00 for those of you in PST, and 2:00 for EST. Bring your most difficult marketing questions too – I’ll answer all of them. (As time allows anyway…) If you value getting loans from Realtors, be there. See you on Monday!

Make sure you’ve caught up with the latest training this week by clicking here:

Mortgage Marketing Ideas

I was thinking back to all the loan officers I’ve met in the past 5 years of training, and I pushed my brain to try and recall if I’ve ever met anyone who made the claim: “I don’t like getting referrals.” The result of all this recollection? Nada… Not a thing… I can state with 100% certainty that I’ve yet to meet a loan officer who doesn’t like getting referrals! The reason for asking myself such a silly question?

Because I was trying my best to dream up the best way to convince the largest percentage of loan officers to go visit my new Complete Mortgage Marketing page… The solution? I decided to make a copy of the very email I sent to the highest producing real estate agents in my area available to you. This email was responsible for over 2 dozen closings + additional referrals… Not bad for a single lonely email eh?

To get a better look at just what this email said, go check out my latest project here:

Complete Mortgage Marketing

Here’s a copy of the agenda for hte first 3 days:

Day #1 Agenda:

- 3 things you must know about web marketing before you’ll generate a single lead
- What Google cares about and why
- 3 ways to make rapid online progress
- Build your website – Live walk-through
- A realtor marketing plan – Identify the top 250 realtors
- 5 things you must never do with your website! (This would kill your SEO)

After the call: – Supplemental video and downloads

Day #2 Agenda:

- How to make your website more effective
- Basic Search Engine Optimization strategy
- Realtor marketing: pre-written script
- how to use RSS Feeds
- Blogging basics for SEO

After the call: – Using plug-ins the super easy way – Video plus downloadable script

Day #3 Agenda:

- Widgets – easy and powerful
- Mid-Level SEO with permalinks (This part is fun)
- Page customization
- How to get prospects to convert
- Final step of realtor marketing strategy

Hope to see you there! This instruction will change the way you think about online mortgage marketing!

Online Mortgage Marketing Registration

Nothing is held back. If you have a few spare moments, you should probably have a look at this video:

Watch Video Now — It’s intense! Pay close attention to the 7 – 10 minute mark!

Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions – showed you were paying attention)

Anyhow, here’s the audio recording:

Dial – (712) 432-1088
Enter Access Code – 783319#

I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!

CW -

Are you hit with tons of mortgage loan marketing ads each week? Have you gone in search of new marketing strategies, only to be overwhelmed with all the “options” and conflicting ideas?

Picking out the path you’re going to take to closing more loans can be intimidating. For many loan officers, it feels close to a last ditch effort to get their careers back in order. These originators quite simply do not have the time and money to waste on strategies that don’t work! But this begs the question: “How do you know what will or will not work ahead of time?”

While there is no way to do this with 100% accuracy, there is a way to identify which strategies most likely will or will not work for you. Here’s the process.

Mortgage Loan Marketing Step 1

What is it based on?

Ask this question before you start any new marketing campaign. Is it based on solid and proven marketing fundamentals? If you’re not quite sure what the marketing fundamentals are you should be looking for, here they are: Exposure (Will it get in front of enough people) – Niche (Does it fill a true need and/or want?) – Differentiator (Will you just be one of hundreds doing or saying the same thing?)…

Yard signs for example. I hear a lot of loan officers trying to pop yard signs in front of FSBO homes with a call capture number attached. Well, does this strategy pass the exposure rule? No it does not, as that sign will be seen by mostly the same people (neighbors of the home for sale – not quite the best of prospects) over and over again.

Unless the home is on a very busy road, yard signs just do not deliver a proper ROI unless you’re placing dozens of new signs out there every month. With the time and expenses involved, this would not stand out as a marketing strategy I wanted to involve myself in, based off of the first step. Let’s look at step 2.

Mortgage Loan Marketing Step 2

Will you be able to duplicate?

There are many marketing strategies that look good on paper, but when push comes to shove, you simply will not, or cannot continue with the plan. It’s human nature. If something gets too involved, or too complex we find excuses not to do them.

Or, if the workload never tones down, we will grow tired of the campaign and give up. You need a marketing strategy that gains momentum, and eventually takes off on its own without requiring you to keep “doing this” or “doing that” at 100 miles per hour.

Let’s go back to our yard sign example. No matter how many signs I place in yards, I will never reach a point where the signs “take over” and start giving birth to new signs on their own. (Weird analogy I know) Compare this to online marketing strategies, or realtor networking.

Once your website grows popular enough, other websites will begin linking to yours, or posting links to your blogs. Search engines will start to rank you high on the list and the next thing you know your traffic is growing exponentially! Or how about Realtors. One realtor brags about you to another, or refers you to a coworker… These agents can be out telling buyers to use your services while you’re at home relaxing…

The point is, a truly successful marketing campaign has the potential to go “viral.” It grows and builds on itself. While you never reach a point where you can become a slacker (haha) – These campaigns will not just die on the vine if you reduce your workload a bit, or take some time off. They build on themselves and reward you for your initial effort. Yard signs, direct mail, magazine ads. Do any of these pass the test?

Mortgage Loan Marketing Step 3

Why do you want to do this?

This question is your reality check. Do you want to use this new strategy simply to “try something new?” That’s not a good enough reason to choose a marketing campaign. Your goal here is not to stumble your way to success. You want a strategy that will work, and using something because it is “new” is not a great qualifier.

You need to have a reason to pick one marketing campaign over the other. Do you trust the person who is teaching or selling this strategy? Have you heard good things about taking this approach? Do you already have a target niche in mind, and this marketing campaign is aimed at that niche?

These are all “reasons” why someone may choose a particular strategy. What is yours? I ask this question whenever I consider a new marketing campaign to keep myself in check. It’s easy to make a decision with emotion, or to go with the flow of what others are doing. Neither of these is a recipe for success. Be honest with yourself, and make your decision wisely. Of course, some action is always better than no action, so don’t take long to make your decision. Pick a strategy and put it into practice.

You’ll be moving forward while most of the others are still dabbling. Are you ready for your new mortgage loan marketing strategy?

Loan Officer Website Marketing Strategies – You should see this