I want to talk to you guys about something. Networking. If I had to take a wild guess as to how many loan officers (percentage-wise) actually get a reliable amount of business from realtors (Or any affinity partner for that matter) I’d have to guess that number is less than 20%.

There’s nothing scientific about this number, but I’m basing this off the fact that I speak with thousands of loan officers each year and most of them want to know 1 thing… How do I get more loans closed!? Better than 80% of these loan officers tell me they are not working with realtors.

I cringe at this. I cringe because in a market this tough, why would you want to make your job more difficult than it has to be? If you had to get your house cleaned in the shortest amount of time possible, would you rather do it yourself, or have 3 others helping you?

When the market gets rough, and all your prospects seem to be hiding behind parked vehicles when they see you coming, or crawling under rocks, do you want to continue doing all the “hunting” yourself, or would you like some help?

Both you and your local real estate agents are going after the same prospects. It’s time you put together an assembly line of lead gneerators. If you keep hacking at your prospecting efforts by yourself, you’re going to wear yourself down. (A rule of thumb here, not a reference to all of you)

But take a small group of frustrated, yet motivated professionals who are sick and tired of empty pipelines and are ready to make a change… Well, you can make some great things happen! How do you make this happen?

You’ll have to wait and see. I have a shiny new blog here to fill up with posts… So keep checking back to see what gems we have in store for you…

www.loanofficermarketinglab.com