Being a loan officer in today’s market seems like a whole different world when compared to just a few years ago. So much is changing, or already has changed. But wouldn’t you agree that most situations can feel so much more simplified when you ask the right questions? For example, let’s say you wanted to get more loans from real estate agents, but things haven’t quite gone as planned.

Loan Officer #1 asks: Why does this always happen to me? How come nothing ever works!?

Loan Officer #2 asks: What were the 2 or 3 three sticking points in this process? What can I do better next time?

I’m sure you’ll agree that the person asking question #1 has no intention of finding an answer. More of a rhetorical question asked out of frustration. Person #2 however is on the right track! See, when you’re marketing to real estate agent there are really only a few things you need to focus on in the beginning, as failure is often the result of the same 2 or3 causes time and time again:

1. You cannot get the agents attention

- This is often due to a lack of value, poorly crafted message, or failure to target

2. You get the agents attention, but are dismissed

- Same as above. You did something right in the beginning, but now you’ve lost the agents interest due to lack of value, or credibility

3. You initially met with the agent, but cannot get loans

- This one can be the most frustrating, as you think you’re getting somewhere only to be stopped dead in your tracks. Typically this is caused because you’ve either lost the agents interest, or they simply have little if anything to refer – Which means you did not target mid – high producers.

You know what’s great about all those situations above? They are all avoidable. For most of us, we can solve 70 – 80% of our realtor marketing problems simply by finding a way to get, and then keep our target real estate agents attention. Think about it… 80% of the battle is getting someone to listen to you in the first place – Regardless of what you sell! Once you get their attention, it’s relatively simple to sell them as long as you have targeted your niche up front.

It’s kind of like selling pizza to a group of people you targeted because  you knew they were hungry and had missed breakfast! Would that be hard to do? Nope… Likewise, if you target your real estate agents up front based on production, you know that your marketing message will be aimed at a  of “doers” not a bunch of time wasters. These types of professionals will be quite interested in the message we’re going to teach you during Loan Officer Unleashed. How nice would it be to have high performance agents looking forward to hearing from you instead of ignoring you… Nice change of pace right?

Imagine how nice it will be to have 95% of your challenges solved right out of the gate!

Problem #1 – Wasting time due to marketing to the wrong people

Problem #2 - Getting and keeping the attention of your target market

So while you eagerly await (Ok, so I’m just assuming you’re eagerly awaiting) Loan Officer Unleashed to begin, it might be a good idea to put some thought into what your sticking point is as you market to realtors. Is it similar to above? Are you finding it difficult to get, or keep the agents attention? Write your sticking points down, and we’ll discuss it during the 5 days. See you there!