First off, I want to wish you all happy holidays! I hope you’ve enjoyed your time off, and the opportunity to spend time with loved ones. Now, with that said, we have some serious chatting to do right now. What are you doing about the web? The internet is easily one of the most powerful mortgage leads generation tools around, yet most originators don’t have a clue what to do about it. Why does this matter? Have a look at these stats:

United States Population – 337,000,000 (estimated)

United States  Internet Users – 248,000,000 (estimated)

This means that 73.6% of this country now use the internet! Talk about the perfect advertising medium! How many mortgage lead generation tools can you name that carry such potential? Not many, especially if you’re taking cost into consideration!

So what’s stopping you from using this lead generating tool? For most, it’s the simple fact that they really don’t know where to begin! Would you like some inspiration? Good, because I’m happy to oblige!

Marry both online and offline efforts. With the web, you have a tool that can provide instant, and customized info. This makes it easy for your target market to get more info. Need an example? It’s no secret I am a huge fan of marketing to realtors. I primarily targeted the top producers in my market, who under normal circumstances wouldn’t give a loan officer the time of day – I’m sure you know what I mean…

My solution was to setup a miniature site that used the realtors name as part of the URL. Then I would use a combination of a quick mailer and/or phone call to give him/her the web address. Let me ask you a question. If you received a notice that there was a website with your name as the web address, would you check it out? For example: www.chadweber.com would definitely get my attention, especially if someone contacted me and informed made me aware that it was made specifically for me! You can’t resist.

Seem like a lot of work? (It requires maybe 20 – 30 minutes at the most to craft a personal site if you’re using the right tools) It’s up to you to decide if it’s worth it. A realtor listed in the top 100 – 250 within the state is usually closing over 10 – 15,000,000 in transactions each year, and far more if you’re in a high dollar area.

Just one of these agents giving you most of their business could easily add 6 figures to your bottom line. So my question to you, is this… What else do you have on your “to do” list that requires just 30 minutes of your time and can possibly add an extra $100,000 or more to your paycheck? My guess is not much, as most marketing efforts don’t carry the same potential as a top producing referral source.

So what do you think of this one tiny example of a mortgage leads generation strategy using the web? This is barely scratching the surface of what can be done. Want some more examples? Just click the link below to get 3 more days of marketing instruction.It’s powerful, and you’ll get instant free access… Enjoy!

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