Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.

But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago:

“Hey Chad, I know you used to bid on Google Adwords a while back quite a bit. I was checking some keywords this morning and thought you would find this interesting. Last year your top 2 keywords were about $4.15 per click to maintain the #2 and 3 spots. This morning I saw that the exact same keywords are just $1.85 per click! Too funny! Not much competition these days.”

He’s right. It’s not too often that a marketer can cut his costs in half (And more) while simultaneously reducing competition as well! When times are great, everyone and their brother wants in the front door to partake in the low hanging fruit. When a little resistance is met, these same people fold up like a boxer with a glass jaw.

The idea here is things are actually easier in a “rough” market than they are in a “great” market – With a few stipulations of course! Things can be easier for you IF:

- You take the time to find a niche

- You find a unique way to deliver your message

- You hold something back from your message

This is a lot of work up front, I won’t lie to you. All great mortgage marketing ideas are. But this is great news for you. This is great news, because most loan officers are perfectly content to keep searching for their magic bullet instead of doing all of this work. But once you have the initial work done, things start to lighten up a bit, and you find yourself moving forward again, and your workload of busy work is soon replaced by a workload of taking apps, and working with customers.

But what about the 3 steps I mentioned above? Well, when looking for your niche, I want you to look for people that have a powerful driving force to use your services. Who would you rather sell to? Someone who’ll refinance if the price is right, or someone who needs a loan ASAP? Search for niche markets that really have a need.

Next I want you to think about how you can stand out. Face it. With everyone pedaling what is essentially the same product, only a select few are going to be heard. The people that are going to be heard, are those who deliver the message in a unique manner. (Apply this process to your current mortgage marketing ideas instead of always starting from scratch)

For example:

- Phone calls

- Emails

- Door to door

- Networking Groups

- Lumpy Mail package

- Teleseminar

- Webinar

- Online video

- Podcast

- Video Email

- Blog

That list could easily be doubled. Your delivery mechanism in today’s market is every bit as important as the message itself. Take this into consideration when building your marketing plan. Let’s look at the final factor – Holding something back.

You’ve heard me give this advice before. Please stop giving away the farm! If you give away all the great information out of fear of not impressing the client, then what’s left to move them forward if they don’t take action right away? Nothing! You need to have that next lure sitting on standby if needed. This keeps your prospects looking forward to your next communication… Which reminds me. I just wrote a great article last night about how to get in front of 28,000+ prospective home buyers in just 17 days without spending a dime… Doh! We’re all out of time… I guess you’ll just have to visit my site if you want to see it….

See? More mortgage marketing ideas are on the way!

CW – Click here for our 3 step process – mortgage direct marketing