Ok, I admit… I’ve gone just a little bit crazy! I t was Memorial day and I found myself in front of the computer looking for an excuse to work. 20 minutes later I found myself recording a video that shows you some of the materials and strategies I used to lure in the highest producing realtors around!
Nothing is held back. If you have a few spare moments, you should probably have a look at this video:
Watch Video Now — It’s intense! Pay close attention to the 7 – 10 minute mark!
As you can tell I have been a bit eratic in posting here of late. Let me come clean. I am kind of moving on. Not from Chad! He and I will continue to collaborate on projects. No I am moving onward in my career and expanding my focus to small business at large. Since 2005 I have trained, spoken and consulted to the mortgage industry. From 200o-2005 I had the most profitable years of my life as a Mortgage Broker. I am proud of the people I worked with (for the most part very few scumbags) and proud that my start as a speaker, trainer and soon to be author was in the mortgage lending industry. But I am also proud that my voice is reaching a wider audience and my lifes work will affect small business people both in and out of the real estate industry. So thank you.
Now you’re in small business, right? So, hopefully I will still be working on things that you are interested in. But let’s be honest, there are only a certain amount of hours in the day that one can blog, and develop content and so on. So I will leave Loan Officer Unleashed in the capable hands of Chad Weber who continues to make success stories out of loan officers. Even in this very market!
You’re always invited to join the conversation or start one at my blog http://www.SellingItLikeItIs.net and stay tuned for my new show Selling It Like It Is with Stefan Lubinski on the Small Biz America Network http://www.smallbizamerica.com
And I will also (as I suspect Chad will to) be a frequent guest on Chip Cummings latest marketing site, The Underground Marketing Network (for shady guys like us) http://www.undergroundmarketingnetwork.com which is free to join at the basic level.
My goal is simple: To help small business people get known, liked and trusted, so more people can buy their products. Because as my friend and mentor Jeffrey Gitomer (http://www.buygitomer.com) says “People don’t like to be sold, but they love to buy!” – and he is right!
Thanks for putting up with me here, and I hope you stay in touch!
Hello there,
Were you able to make our call yesterday?: “Online Mortgage Marketing: What You Need To Know.” If not, you missed some excellent strategies on how to make the most of your mortgage marketing strategies. Luckily, we were able to record the session, including the Q and A from listeners. (You guys asked some quality questions – showed you were paying attention)
Anyhow, here’s the audio recording:
Dial – (712) 432-1088
Enter Access Code – 783319#
I strongly urge you to listen in as soon as possible. Some of the material we cover half way through the call will allow you to dramatically reduce your work load and generate more leads at the same time. Enjoy!
CW -
For those of you who have been following my newsletter and blog posts at Lenderma, you need to see this video! Here are step by step instructions on how to find out how much business is available in your marketplace, and also to uncover the competition… All this in just over 7 minutes? You better get to watching!
One more powerful gem for you. If you enjoyed this video, then imagine how we’re going to knock your socks off during our next live online mortgage marketing tele-conference! It’s scheduled for Tuesday, May 5 at 1:30 CST. Here’s the link. Click here now to get your login details!
Sorry for the absence on the blog scene! I’ve been ankle, knee, and then waist deep in setting up the new Loan Officer 2.0 Online Marketing Modules! It’s been an absolute blast for me! Nothing is more exciting for me than to see loan officers grow their business in such a short period of time.
(Had a few close loans in their first 30 days using this new module)
If you’re wondering what the heck Loan Officer 2.0 is, then here’s a link I’d like you to checkout: www.loanofficermarketinglab.com/mortgagemarketing — This powerful module is full of videos, step by step instruction, and everything you need to get your business online, and start taking advantage of the tens of thousands of people searching for each month.
Check it out!
CW -
Not that things were going well or anything, but today the New York Times did a masterful job of taking mortgage brokers to new lows.
Look, I will be the first to tell you that there were a lot of shitty, unscrupulous brokers but I don’t believe that they made up the bulk of the industry.
Furthermore, Brokers are just that BROKERS! They don’t create the exotic and risky mortgage products themselves. Nor do they underwrite the applications. So trying to put much of the blame on the GLOBAL MELTDOWN on the mortgage broker is insane, innacurate and unfair.
I am not trying to participate in the “blame game”, but hell if the New York Times is going to leave readers with the impression that mortgage brokers as a whole are lying, shady scumbags responsible for this collapse, then I must speak up. And so must you too! In fact, if you don’t call your local paper, radio station or any other vehicle for mass media, and SPEAK UP in your market, you will soon find that you HAVE NO MARKET left!
Banks have always tried to figure out how to shed themselves of the broker connundrum. On one hand they want an unlevel playing field (yield spread disclosure), but on the other they recognize that Brokers account for over 60% of residential origination. THIS IS THEIR CHANCE! The banks will use this opportunity to stoke the flames and keep the media talking about the shitty mortgage broker scumbag. Enough of that, and you can say goodbye to the broker business. Leaving you with the great opportunity of working in a cubicle for a big bank or to find a new career. Are you listening? Do something or you will find yourself doing something different for a living.
Here is the shittiest part of it all: The American consumer is the loser here. Gone will be LICENSED professionals SHOPPING COMPETITIVE RATES on their behalf. Instead they will be left with the Bullpen run banking outfits. How do I know they are Bullpens? I TRAINED THEM!!! (Sorry Brokers I was a double agent and trained whoever cut me a check) But I am a solid supporter of the CHECK and BALANCE that Brokers bring to the lending landscape.
Get your independent insurance broker to speak up for you too. Because you can best believe the Insurance companies are watching this closely to see if they can figure out how to get rid of the brokers in their business.
These companies want Brokers out of the way, not because of the added money they have to pay out, rather it is because the BROKER CONTROLS THE CUSTOMER and maintains the loyalty and drives the behavior and THAT is what they want back: Control!
Write the New York Times and tell them that this story stinks and in no way was a balanced piece.
It’s been a while. Not that any of you noticed. Fact is I have been all but ignoring my own blog at http://www.SellingItLikeItis.net (nice back link plug n’est pas?) and my Facebook page as well. Where have I been you ask? (as if you really cared) Well I have become a Twit. I know many of you think I have always been a twit, and you are right, but I mean a ligitimate Twitterer.
I admit it I poo-pood Twitter not that long ago. Dismissed it as yet another Internet rabbit hole down which one could piss hours of productivity. Until I started to notice it everywhere. No longer confined to a small group of nerds primarily in the SF Bay Area, Twitter was everywhere: TV shows, celebrities, speakers, regular joes… So obviously I was missing something.
And then came along Twitter Power, Joel Comm’s latest best seller. Twitter Power does a masterful job of explaining the size of the Twitter-tunity, sorry I couldn’t resist. Opportunity. And it’s big. Twitter Power not only explains in terms regular joes like me can understand, he does a terrific job of helping us understand where Twitter fits in the Social Media landscape, and how that landscape as a whole and specifically with Twitter can be used to grow communities (to whom we can sell to, learn from, and share with).
One of the exercises in the book is a strategy that puts you in front of OTHER Twitterer followers. The idea being that with such a large audience a number of them might be curious as to who you are IF you were mentioned by the Twitterer themselves. 4 hours after reading that, I was in front of 11,000+ people when @EzineArticles answered one of my (thoughtful) questions. Today I hit the mother load. I set as a goal the author Joel Comm himself to recognize me in one of his Tweets. Mission Accomplished! And yes, this resulted in a number of new followers (audience members) with whom I can sell to, learn from and share with.
If you are not already on Twitter. Get there. If you want to learn what to do once you get there? Get Joel Comm’s book Twitter Power. It’s one tenth of what I charge per hour and HE is the expert. So get the book, read it and DO it. But, for those of you who don’t like to read, or want to have a discussion about YOUR specific goals, by all means contact me at stefan@stefanlubinski.com to book an hour. 
Ok guys… I’ve had an account for over 5 months now, and I’ve finally decided to incorporate it into my existing blog and keep on top of the editing… What am I talking about? That crazy (Yet profitable) social phenomena known as social networking…. Twitter, Facebook, etc.
Below you’ll find my Twitter badge to register and “Follow” me. On the right hand side bar, (Scroll down) you’ll find my Facebook badge to do the same. Go ahead and join! Keep on top of what’s going on with the Lab, our teleseminars, and more. See you there!
Are you hit with tons of mortgage loan marketing ads each week? Have you gone in search of new marketing strategies, only to be overwhelmed with all the “options” and conflicting ideas?
Picking out the path you’re going to take to closing more loans can be intimidating. For many loan officers, it feels close to a last ditch effort to get their careers back in order. These originators quite simply do not have the time and money to waste on strategies that don’t work! But this begs the question: “How do you know what will or will not work ahead of time?”
While there is no way to do this with 100% accuracy, there is a way to identify which strategies most likely will or will not work for you. Here’s the process.
Read the rest of this entry »
This post will be multi-faceted. On the mortgage loan marketing front, I am happy to report that our Loan Officer 2.0 – Dominating the Search Engines program has launched, and is already proving to be a highly effective marketing strategy for our members:
