Most Recent Articles
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Mortgage Marketing Driving you Crazy?By LOLab on November 19, 2008 | 2 Comments
NOTE: Online demo and Mortgage Marketing Tools section is up and running. Click to view
Today I’d like to share a little tip with you that has helped me out a lot. This would fall into the mortgage lead generation category. We’re all busy right? No one would argue that point. But don’t you often find that sometimes you feel like you’re working a LOT, and very little is getting done?
I hate that feeling, so I did something about it. I created a little sheet for myself, Monday - Friday. At the beginning of each week I spent about 30 minutes writing down the most important money making activities I could participate in. These were labeled as PRIORITY 1. (more…)
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Lead Generation TeleSeminar #2 - with Marketing Guru Chad WeberBy Stefan on November 13, 2008 | No Comments
Our very own Chad Weber was interviewed for the latest in a 6-Part Teleseminar series. Click the play button and get ready to take notes Chad drops more than one nugget YOU WILL WANT TO KNOW!
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So Here’s What Happened…
So my blog was hacked… Yep, someone decided it would be lots of fun to break into Unleashed and start deleting important files. Hard as I try, I just cannot seem to imagine deriving any form of enjoyment from destroying other peoples hard work. (Unless of course they cut me off in traffic… Naaah - Not even then!)
Regardless, I had IT logged in yesterday taking care of the site, and rebuilding that all important infrastructure. So we’re not back to 100%, but we’re darn close! Thing is, I felt so bad depriving all of you of this wonderful blog even for a day!
Week is almost over with guys! What have you done to make it great? Don’t dwell on the setbacks, ignore what you think you “don’t want to do” and reset your thought process to make this week great! 2 days is PLENTY of time to make something wonderful happen! Challenge yourself to meet a high producer between now and tomorrow.
Pick up the phone and call some past clients…. Do SOMETHING to make today anything but “ordinary.” Ordinary doesn’t pay!
Chad Weber - www.loanofficermarketinglab.com
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Mortgage Marketing - Work? What’s That?
I was speaking to a group of about 500 loan officers recently, and I was startled by some of hte murmuring I heard in the audience. I had just detailed a very specific marekting plan that could easily put you in touch with, impress the heck out of, and ultimately build a relationship with the highest producing realtors in your market.
The kicker? This marketing plan could do all of this to multiple agents at once! After I had finished wrapping up the plan, I heard a few people whispering to their neighbors: “Wow - that sounds like alot of work!”
This really got to me. I know it shouldn’t have, but I keep hearing similar phrases from loan officers… The very same loan officers who tell me they are dead broke, and need to make money fast… Yet the one thing they focus on is whether or not something will be a lot of work? Well HELLO! Would you want it any other way? (more…)
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Interview Blows The Lid Off The Big Mortgage Marketing Gurus
Check this out, someone sent me this link of a long time loan officer being interviewed about going from 7 figure business to starting over. She definitely exposes some great stuff about some of the training and subscription sites we all know.I love it! Thanks for sharing Elise!
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Very Surprising Update to FICO ScoringBy Stefan on November 6, 2008 | 3 Comments
Ok, so this has nothing to do with video marketing, but it COULD if you created a video about what I am about to share with you.
In fact, now that I say that - THIS IS a post about video marketing, because good video marketing has everything to do with the VALUE you are sending in the video. We talk a lot about WHAT to put in a video to keep them wanting more and how to avoid sending crap that results in your videos to cease being viewed, and the most consistent strategy is value. (more…)
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Lead Generation Teleseminar #1 with Cold Calling Expert Erik WebsterBy Stefan on November 6, 2008 | No Comments
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Mortgage Marketing - You’re Not Closing More Loans Because…By LOLab on November 6, 2008 | No Comments
Today’s Mortgage Marketing edition comes to you in the form of an audio clip. I strongly urge you to listen to this 9 minute clip. We cover a lot of ground… If your pipeline is hurting, then here’s some likely reasons why. (Plus some great marketing ideas to boot)
(Turn up your speakers on this one)#1 Lead Gen TeleSeminar Series Starts today at 1pm Central - You Can Still Join!By Stefan on November 6, 2008 | No Comments
All of my Unleashed victims your invited to join me as I grill experts on lead gen strategies that will work in this market. The first one starts very soon. The phones are fully booked, but you can listen LIVE via web streaming. Just click HERE
Powerful Lead Generation Teleseminar Series - and your invited!By Stefan on November 3, 2008 | No Comments
You’re not going to want to miss this! My friends at Loan Sifter, Chad and I are putting together an amazing Teleseminar series DESIGNED TO HELP YOU GET LEADS. Who cares about BUSINESS PLANS - If you aint got any!
Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006! (more…)



