This post will be multi-faceted. On the mortgage loan marketing front, I am happy to report that our Loan Officer 2.0 – Dominating the Search Engines program has launched, and is already proving to be a highly effective marketing strategy for our members:
Do you know the difference between Inbound and Outbound Marketing? Never heard of Inbound Marketing?
Well Mike Volpe, the VP of Marketing for www.Hubspot.com sure does! And I’ll be interviewing him today at 1PM Central.
Want to join in and ask questions of a top industry expert? No problem, click here: http://tinyurl.com/cdd7wn
I hope to “hear ya” on the call!
This is a brief video which tracks the actual eyeball movements of a subject watching an online video. Great insight as to where your most valuable landscape is. Look for the blue mark on the video. It goes little quickly, so you might want to watch it a few times.
On the 22nd of Jan I’ll be launching a new live event series for mortgage marketing in 2009, and I promise this will be unlike anything you’ve ever seen! Just take a look at our tag-line. The first event is almost full for Vacaville, CA. But don’t worry, I’ll be coming to a town near you sometime in early 09 to give you the information that NO ONE is talking about. As soon as the tour dates are final, I’ll post the tour schedule.
See you on the road!
Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?
I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?
Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:
Negative habits:
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First off, I want to wish you all happy holidays! I hope you’ve enjoyed your time off, and the opportunity to spend time with loved ones. Now, with that said, we have some serious chatting to do right now. What are you doing about the web? The internet is easily one of the most powerful mortgage leads generation tools around, yet most originators don’t have a clue what to do about it. Why does this matter? Have a look at these stats:
United States Population – 337,000,000 (estimated)
United States Internet Users – 248,000,000 (estimated)
This means that 73.6% of this country now use the internet!
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Just wanted to share some mortgage marketing ideas that could really help you get a grip on your career. Fair warning though… Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot of originators these days. No mystery there.
But I would like to touch on a few points First point being that ‘rough times’ are also hidden opportunities. Case and point, here’s an email I received from an associate of mine about 30 days ago:
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Learn and Earn!
I am happy to announce that I am finally walking the talk. Here I am on teleseminars, webinars and seminars teaching real estate professionals about all they need to know about Web 2.0 tools and strategies, and I still had a very much web 1.0 site (www.stefanlubinski/mac).
This weekend I re-launched my home page and launched my own blog Selling It Like It Is so I am no longer telling people “Do as I say, not as I do”. The holiday slow down allows for a little more time to focus on projects like these, that we are always meaning to take care of, but find it tough to carve out the time. What could you be doing during the holiday slow down most of us experience to make your business in 09 better?
I hope you’ll pop by for a visit!
Happy Holidays,
Stefan Lubinski
Mortgage Direct Marketing
I get this question an awful lot… “If you were me, what would you do to jumpstart your paycheck?” It’s a fair question as I can see where many of these loan officers are coming from. Just look at how much the market has changed.
The inherent problem in answering a question such as this one though, is I am not you. I have no clue how hard you work, if you will stick with it, what you are, or are not willing to do etc… There’s many variables involved here.
HOWEVER, let’s make a few sweeping assumptions to better allow me to answer this question. I’m going to assume that you work hard, I’m going to assume that you are telling me the truth when you say “I’ve tried everything” and I’m going to assume you’re actually working when you’re in the office, instead of emailing, and surfing the web… (Haha – You knew I couldn’t resist ribbing ya a bit there)
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Learn and Earn!
Sure you troll the net, often looking up silly shit that often sucks up more time than you like to admit, but do you ever go looking for resources that can help you grow? I’m in the Video Marketing business, so when I have the time, I do a number of different keyword searches to see what’s out there. Today, I caught something in the net that was worth bookmarking.
What I found was a series of great how-to seminars for small business people available in video, on demand and for free. Even if you work for a company, if you are in sales you are a small business person. Think like a business owner. Invest in your own sales business with constant education. NOTHING is more valuable than know how!
Here is the website I found. Bookmark it, and pick out the videos that interest you and SCHEDULE viewing time into your calendar. If you don’t do this step, the likelyhood is the videos will remain a bookmark instead of part of your knowledge.
Remember, the more you LEARN the more you EARN!
Happy Thanksgiving!
Stefan
