All of my Unleashed victims your invited to join me as I grill experts on lead gen strategies that will work in this market. The first one starts very soon. The phones are fully booked, but you can listen LIVE via web streaming. Just click HERE
Stefan
You’re not going to want to miss this! My friends at Loan Sifter, Chad and I are putting together an amazing Teleseminar series DESIGNED TO HELP YOU GET LEADS. Who cares about BUSINESS PLANS – If you aint got any!
Lead generation is going to be the single most important issue in 2009 and you need to know what works TODAY not what worked from 2000-2006!
Read the rest of this entry »
Mortgage Marketing Tools post #2A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:
- An estimated 183 billion emails are sent each day
- 2 million emails are sent around the world each second
- There are more than 1.3 billion unique email users around the world
- The first spam email was sent in 1978 to around 600 individuals
Read the rest of this entry »
Click here for Stefan’s Thought of The Day!
Ok, so we’ve had plenty of “what” and “why” posts this week, now it’s time to give you some “HOW TO!” This post is called Mortgage Marketing Tools for a reason…
One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet. With FSBO Lead Portal, I train both lenders and realtors, and I have to tell you, when it comes to online marketing, realtors are light-years ahead of loan officers in their willingness to learn and take action.
Sure, the agents have an advantage in that they have a product (homes) that tends to lend itself to online marketing, but let’s not make excuses… Instead, let’s make money!
Read the rest of this entry »
Listen Up!
Reality TV is booming. What began as a concept that most people believed would be a passing fad has grown into a national viewing pastime. From singing and dancing to finding love and racing across the world to relationships among strangers thrust together in one house, reality TV has hit the big time. Why? Because reality TV feeds our hunger for a reflection of ourselves; its core purpose is to show real people in real situations. Watching and building relationships with real people like themselves. By the millions, Americans have replaced actors with real people.
Enter YouTube: new technology that gives the general public the ability to not only watch, but to participate. This became the fastest growing online community in history. 20 Million users in 16 months! In 2007 it was estimated that on any given day, 13 hours of videos are uploaded onto YouTube every minute. There is clearly an intense and global interest in regular people and their unique personalities. People are interested in other real people like themselves.
So what do reality TV and YouTube have to do with successful sales?
Read the rest of this entry »
I’m going for VA! I’ve decided to really focus on a niche, like Seth Godin suggests in his book – Purple Cow.
Why VA? Well because the focus is so heavy on FHA right now that I feel VA has been kind of lost. I’m going to launch my campaign within the next week, and I’ll keep everyone posted on my results.
I’m going to make a video in my TBWS account that will have several other videos as hyperlinks in the description box, that will cover all of the aspects of VA financing. It’ll be kind of like a “one stop learn everything about VA” video.
I’m going to send it to my database, track who viewed it and who didn’t, call every freaking one of them and encourage them to refer me people they know are Vets, and/or forward it to Vets. I’m also going to hit the local Air Force Base and see what I can get done there as far as getting my video posted. Then to top it off, I’ll run a Google Ad Words account on it.
Being that I am a Vet, I think I will be able to have some fun with it. Now more than ever VA is a killer option with home prices so low along with rates. VA is really the only true 100% option out there as well. I’m going to commit to it for six months – nothing worthwhile happens overnight.
So wish me luck! I’ll keep you posted!
Frank Garay – www.TBWSDaily.com
This industry has taken it’s toll on the whole earth. I don’t think anyone has escaped it without some kind of abrasion. With that in mind, is it wierd that even though my income has dropped by 65%, my savings have been evaporated, and I’m growing accustomed to “Devilwood Ham” sandwiches for lunch, that I’m still optimistic?
I get up every morning, knowing that a gut punch and a swift knee to the balls is waiting for me somehow. Do I let it stop me? No. Why? I clearly have issues, and the scotch does help at the end of the day, but really I think it’s because I get such a great feeling from the small victories I experience every day.
Sometimes I’ll get a great comment from a viewer of the TBWS Daily, or we’ll pick up a new partner for TBWS Rate Alert. Or I’ll nail a “Frank Flick” that I know the peeps will use. It’s these moments that seem to make the 4000 pound anvil on my head somehow feel a little lighter, and getting up at 4:30am to shoot the Daily all worthwhile.
So I’m broke, yet optimistic. I know that if I work small and celebrate the little victories that eventually it will all pay off and bring me to a better place. I honestly believe that celebrating the small victories is the answer to staying focused and motivated today in our industry.
Well, it’s back to the grind for now. Haven’t had my knee to the balls yet today, but the day is young. At least I got this blog post up – my third small victory of the morning. Hope the knee to the balls comes after the scotch today - makes it less painful.
Go get ‘em.
Guest Contributor Frank Garay, co-creator Think Big Work Small
Have you ever asked yourself this question? With all the crazy happenings in the industry these days, it’s easy to get down on yourself, and feel powerless to do anything about your career. It starts to feel as if the market has targeted you specifically and is punching you over and over again… Even hitting you when you’re down…
I hate that feeling! It stinks! The best news you’ll hear all day is that there is something you can do about it! You can have control over your career even in the worst of times. So what can you do?
