I was speaking to a group of about 500 loan officers recently, and I was startled by some of hte murmuring I heard in the audience. I had just detailed a very specific marekting plan that could easily put you in touch with, impress the heck out of, and ultimately build a relationship with the highest producing realtors in your market.

The kicker? This marketing plan could do all of this to multiple agents at once! After I had finished wrapping up the plan, I heard a few people whispering to their neighbors: “Wow – that sounds like alot of work!”

This really got to me. I know it shouldn’t have, but I keep hearing similar phrases from loan officers… The very same loan officers who tell me they are dead broke, and need to make money fast… Yet the one thing they focus on is whether or not something will be a lot of work? Well HELLO! Would you want it any other way?

Think of it. If it was quick and easy then wouldn’t everyone be doing it? If everyone is doing it, would it be all that effective anymore? No it would not! You WANT your best strategies to be a lot of work! At least in the beginning. The best part od this whole concept is that as you turn your marketing plan into a habit, it becomes easier. As it becomes easier, it takes up less of your time. As it takes up less of your time, your ROI increases… As your ROI increases you make more money…

See how all of that works? Funny thing is most of these strategies take only about 1 hour per day or maybe 2 per day in the beginning to implement. If you’re dead broke, and have no other source of income flowing in, is that really all that much? Most of us waste at least a good hour or two each day on the web, and  personal conversations. (Actually, it’s more than that – When I ran my phone records from the call accounting software within my office, most loan officers were spending at least 90 – 100 minutes on personal calls just on the office phone. This did not include cell calls, emails, IM’s and all the other time wasters)

But no… Most loan officers are more concerned about “Wow -That sounds like a lot of work…” My suggestion to those of you reading this? Be happy that most loan officers are too lazy to do anything about their shrinking paychecks. That just means less competition and more money for you! Return On Investment is far more important than how much “work” something is, or how much money something costs.

www.loanofficermarketinglab.com