Loan Officer Training Archive

Mortgage Marketing – You’re Not Closing More Loans Because…

Posted in: Audio Clips, Lead Generation, Marketing Tips
Today’s Mortgage Marketing edition comes to you in the form of an audio clip.  I strongly urge you to listen to this 9 minute clip. We cover a lot of ground… If your pipeline is hurting, then here’s some likely reasons why. (Plus some great marketing ideas to boot)
(Turn up your speakers on this one)

Mortgage Marketing Tools: Auto-Responders

Posted in: Lead Generation, Marketing Tips

Mortgage Marketing Tools post #2

A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:

- An estimated 183 billion emails are sent each day

- 2 million emails are sent around the world each second

- There are more than 1.3 billion unique email users around the world

- The first spam email was sent in 1978 to around 600 individuals

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