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  • Mortgage Marketing - You’re Not Closing More Loans Because…
    By LOLab on November 6, 2008 | No Comments  Comments
    Today’s Mortgage Marketing edition comes to you in the form of an audio clip.  I strongly urge you to listen to this 9 minute clip. We cover a lot of ground… If your pipeline is hurting, then here’s some likely reasons why. (Plus some great marketing ideas to boot)
    (Turn up your speakers on this one)
  • Mortgage Marketing Tools: Auto-Responders
    By Chad on October 28, 2008 | 1 Comment1 Comment  Comments

    Mortgage Marketing Tools post #2

    A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:

    - An estimated 183 billion emails are sent each day

    - 2 million emails are sent around the world each second

    - There are more than 1.3 billion unique email users around the world

    - The first spam email was sent in 1978 to around 600 individuals (more…)