I was speaking to a group of about 500 loan officers recently, and I was startled by some of hte murmuring I heard in the audience. I had just detailed a very specific marekting plan that could easily put you in touch with, impress the heck out of, and ultimately build a relationship with the highest producing realtors in your market.

The kicker? This marketing plan could do all of this to multiple agents at once! After I had finished wrapping up the plan, I heard a few people whispering to their neighbors: “Wow - that sounds like alot of work!”

This really got to me. I know it shouldn’t have, but I keep hearing similar phrases from loan officers… The very same loan officers who tell me they are dead broke, and need to make money fast… Yet the one thing they focus on is whether or not something will be a lot of work? Well HELLO! Would you want it any other way? (more…)

Mortgage Marketing Tools post #2

A few weeks ago we discussed call capture systems, now we want to have a look at your email marketing. Email is a valuable tool of course, and one that all of us should be using to generate more business. Before we go any further though, I just have to get this out of my system:

- An estimated 183 billion emails are sent each day

- 2 million emails are sent around the world each second

- There are more than 1.3 billion unique email users around the world

- The first spam email was sent in 1978 to around 600 individuals (more…)

Ok, so we’ve had plenty of “what” and “why” posts this week, now it’s time to give you some “HOW TO!” This post is called Mortgage Marketing Tools for a reason…

One thing that really mystifies me is why loan officers seem so resistant to learning how to market on the internet. With FSBO Lead Portal, I train both lenders and realtors, and I have to tell you, when it comes to online marketing, realtors are light-years ahead of loan officers in their willingness to learn and take action.

Sure, the agents have an advantage in that they have a product (homes) that tends to lend itself to online marketing, but let’s not make excuses… Instead, let’s make money! (more…)