Mortgage Marketing Archive

Twitter, Facebook, MySpace… Oh My!

Posted in: Marketing Tips

You can’t walk 3 feet these days without hearing something about 1 of the major social networks out there! But the question remains… Should loan officers being using these tools? Are they money makers, or time wasters?

Day 3 of The Loan Officer Project tackles this topic. As usual, we decided to over-deliver and provide a downloadable guide to accompany the free video. If you haven’t watched the vid yet, here it is:

Watch Mortgage Marketing With Social Media Video Now

Don’t forget to download the guide – There’s 1 very important point included that no loan officer should miss.

CW – Loan Officer Marketing Lab

So Here’s What Happened…

Posted in: Announcements, Marketing Tips

So my blog was hacked… Yep, someone decided it would be lots of fun to break into Unleashed and start deleting important files. Hard as I try, I just cannot seem to imagine deriving any form of enjoyment from destroying other peoples hard work. (Unless of course they cut me off in traffic… Naaah – Not even then!)

Regardless, I had IT logged in yesterday taking care of the site, and rebuilding that all important infrastructure. So we’re not back to 100%, but we’re darn close! Thing is, I felt so bad depriving all of you of this wonderful blog even for a day!  :)

Week is almost over with guys! What have you done to make it great? Don’t dwell on the setbacks, ignore what you think you “don’t want to do” and reset your thought process to make this week great! 2 days is PLENTY of time to make something wonderful happen! Challenge yourself to meet a high producer between now and tomorrow.

Pick up the phone and call some past clients…. Do SOMETHING to make today anything but “ordinary.” Ordinary doesn’t pay!

Chad Weber – www.loanofficermarketinglab.com

Mortgage Marketing – Work? What’s That?

Posted in: Marketing Tips

 

 

I was speaking to a group of about 500 loan officers recently, and I was startled by some of hte murmuring I heard in the audience. I had just detailed a very specific marekting plan that could easily put you in touch with, impress the heck out of, and ultimately build a relationship with the highest producing realtors in your market.

The kicker? This marketing plan could do all of this to multiple agents at once! After I had finished wrapping up the plan, I heard a few people whispering to their neighbors: “Wow – that sounds like alot of work!”

This really got to me. I know it shouldn’t have, but I keep hearing similar phrases from loan officers… The very same loan officers who tell me they are dead broke, and need to make money fast… Yet the one thing they focus on is whether or not something will be a lot of work? Well HELLO! Would you want it any other way?

Read the rest of this entry »

Mortgage Marketing – You’re Not Closing More Loans Because…

Posted in: Audio Clips, Lead Generation, Marketing Tips
Today’s Mortgage Marketing edition comes to you in the form of an audio clip.  I strongly urge you to listen to this 9 minute clip. We cover a lot of ground… If your pipeline is hurting, then here’s some likely reasons why. (Plus some great marketing ideas to boot)
(Turn up your speakers on this one)