Stefan Lubinski Archive

Loan Officers Stay In Touch

Posted in: Announcements

As you can tell I have been a bit eratic in posting here of late. Let me come clean. I am kind of moving on. Not from Chad! He and I will continue to collaborate on projects. No I am moving onward in my career and expanding my focus to small business at large. Since 2005 I have trained, spoken and consulted to the mortgage industry. From 200o-2005 I had the most profitable years of my life as a Mortgage Broker. I am proud of the people I worked with (for the most part very few scumbags) and proud that my start as a speaker, trainer and soon to be author was in the mortgage lending industry. But I am also proud that my voice is reaching a wider audience and my lifes work will affect small business people both in and out of the real estate industry. So thank you. 

Now you’re in small business, right? So, hopefully I will still be working on things that you are interested in. But let’s be honest, there are only a certain amount of hours in the day that one can blog, and develop content and so on. So I will leave Loan Officer Unleashed in the capable hands of Chad Weber who continues to make success stories out of loan officers. Even in this very market! 

You’re always invited to join the conversation or start one at my blog http://www.SellingItLikeItIs.net and stay tuned for my new show Selling It Like It Is with Stefan Lubinski on the Small Biz America Network http://www.smallbizamerica.com

And I will also (as I suspect Chad will to) be a frequent guest on Chip Cummings latest marketing site, The Underground Marketing Network (for shady guys like us) http://www.undergroundmarketingnetwork.com which is free to join at the basic level. 

My goal is simple: To help small business people get known, liked and trusted, so more people can buy their products. Because as my friend and mentor Jeffrey Gitomer (http://www.buygitomer.com) says “People don’t like to be sold, but they love to buy!” – and he is right!

Thanks for putting up with me here, and I hope you stay in touch!

Twitter Is Not a Toy

Posted in: Marketing Tips, Mortgage Industry, Mortgage Marketing

It’s been a while. Not that any of you noticed. Fact is I have been all but ignoring my own blog at http://www.SellingItLikeItis.net (nice back link plug n’est pas?) and my Facebook page as well. Where have I been you ask? (as if you really cared) Well I have become a Twit. I know many of you think I have always been a twit, and you are right, but I mean a ligitimate Twitterer.

I admit it I poo-pood Twitter not that long ago. Dismissed it as yet another Internet rabbit hole down which one could piss hours of productivity. Until I started to notice it everywhere. No longer confined to a small group of nerds primarily in the SF Bay Area, Twitter was everywhere: TV shows, celebrities, speakers, regular joes… So obviously I was missing something.

And then came along Twitter Power, Joel Comm’s latest best seller. Twitter Power does a masterful job of explaining the size of the Twitter-tunity, sorry I couldn’t resist. Opportunity. And it’s big. Twitter Power not only explains in terms regular joes like me can understand, he does a terrific job of helping us understand where Twitter fits in the Social Media landscape, and how that landscape as a whole and specifically with Twitter can be used to grow communities (to whom we can sell to, learn from, and share with).

One of the exercises in the book is a strategy that puts you in front of OTHER Twitterer followers. The idea being that with such a large audience a number of them might be curious as to who you are IF you were mentioned by the Twitterer themselves. 4 hours after reading that, I was in front of 11,000+ people when @EzineArticles answered one of my (thoughtful) questions. Today I hit the mother load. I set as a goal the author Joel Comm himself to recognize me in one of his Tweets. Mission Accomplished! And yes, this resulted in a number of new followers (audience members) with whom I can sell to, learn from and share with.

If you are not already on Twitter. Get there. If you want to learn what to do once you get there? Get Joel Comm’s book Twitter Power. It’s one tenth of what I charge per hour and HE is the expert. So get the book, read it and DO it. But, for those of you who don’t like to read, or want to have a discussion about YOUR specific goals, by all means contact me at stefan@stefanlubinski.com to book an hour.