I admit it I poo-pood Twitter not that long ago. Dismissed it as yet another Internet rabbit hole down which one could piss hours of productivity. Until I started to notice it everywhere. No longer confined to a small group of nerds primarily in the SF Bay Area, Twitter was everywhere: TV shows, celebrities, speakers, regular joes… So obviously I was missing something.

And then came along Twitter Power, Joel Comm’s latest best seller. Twitter Power does a masterful job of explaining the size of the Twitter-tunity, sorry I couldn’t resist. Opportunity. And it’s big. Twitter Power not only explains in terms regular joes like me can understand, he does a terrific job of helping us understand where Twitter fits in the Social Media landscape, and how that landscape as a whole and specifically with Twitter can be used to grow communities (to whom we can sell to, learn from, and share with).

One of the exercises in the book is a strategy that puts you in front of OTHER Twitterer followers. The idea being that with such a large audience a number of them might be curious as to who you are IF you were mentioned by the Twitterer themselves. 4 hours after reading that, I was in front of 11,000+ people when @EzineArticles answered one of my (thoughtful) questions. Today I hit the mother load. I set as a goal the author Joel Comm himself to recognize me in one of his Tweets. Mission Accomplished! And yes, this resulted in a number of new followers (audience members) with whom I can sell to, learn from and share with.

If you are not already on Twitter. Get there. If you want to learn what to do once you get there? Get Joel Comm’s book Twitter Power. It’s one tenth of what I charge per hour and HE is the expert. So get the book, read it and DO it. But, for those of you who don’t like to read, or want to have a discussion about YOUR specific goals, by all means contact me at stefan@stefanlubinski.com to book an hour.