One of the biggest problems we face today as mortgage originators is the “learning curve”.
What learning curve? The learning curve of the new technologies that can dramatically help us in our marketing efforts. An example would be video marketing. You know that millions of videos get viewed and forwarded to others every day, and it would be cool to be able to do it, but your mind kicks in and says “it’s too hard… No one will teach you… You’ll need to invest tons of money into equipment”, the wind gets knocked out of your sails and you drop the whole idea.
Sound familiar? This happens all the time. Here’s the deal… Any of the sales greats we listen to, tell us that we have to invest time into ourselves in order to be successful. If we are going to take our business seriously, we have to devote some time to “the learning curve.” It’s the people that do invest time into the learning curve that we look at in awe saying “wow… she is so cool… she has a natural ability to do that… I wish I was that naturally talented.”
News flash sunshine, she’s not that naturally talented, she paid the price to deal with the learning curve. I get it all the time. People think I’m computer savvy, and I’ve got natural abilities when it comes to video. Nope. I hate computers… they drive me crazy… I’ve find others to help me when I get stuck. I’m not a natural at video either. Sure I do an ok job now, but I’ve got about 500 videos under my belt – it didn’t happen overnight… I climbed the curve.
So let’s make sure we set aside some time to attack whatever learning curve we’re facing. If we do, it WILL pay off big time. Come to one of my Video Marketing Workshops. You can register at www.tbws.webex.com.
If I can do it… ANYONE can – believe me.
Frank
Great post Frank. I agree 100%. I hate launching websites, I hate managing Joomla, I deplore wrestling with my autoresponders and CRM’s, etc etc etc…
But I sat down and had this conversation: “Self… Which would hurt worse? Spending a few hours each day doing something you don’t enjoy, or cutting corners, and ultimately losing tens of thousands of dollars, and having to start over down the road, and deal with all of this AGAIN?”
Naturally, common sense won the argument and I was finally able to stop talking to myself… See? Everyone wins!
I liked what you were doing with video Frank, so Stefan is getting me setup to use TBWS. I think it’s a powerful tool.
CW – Loan Officer Marketing Lab
Very True! I am always spending time studying and trying to figure things out and it makes a huge difference. Loan Officers that just punch in and out are NEVER as good as the ones that spend an hour a day studying. We often reach cielings in our production that no matter what we can’t break through. It takes stepping back and investing in our selves and getting some outside information to be able to break through that cieling. If you don’t invest your self you will get left by the wayside because someone else will.
Chad C.
Dude, that picture is so dead on!!! story of my life. LMAO
Chris the implementer